READING GLASSES MARKET challenges and opportunities

This market faces high competition from low-cost alternatives and counterfeit products. The rising availability of affordable generic reading glasses from local optical stores and online retailers has intensified competition. Furthermore, the market sees a proliferation of counterfeit products being sold through various distribution channels at steep discounts. This poses a major challenge for established brands to differentiate their products and command premium pricing. The easy access to low-cost alternatives and counterfeits has made customers price-sensitive, thus restricting brand loyalty.

Reading Glasses Market Opportunity - Expansion of e-commerce platforms for wider accessibility

The growth of e-commerce platforms presents significant opportunities for the market players to expand their customer base. Online shopping for vision care products has risen manifold over the past few years driven by ease of procuring from varied brands sitting at home and 24x7 accessibility. This expanding digital landscape allows manufacturers to connect with a wider customer demographic beyond local markets. Major players such as Foster Grant are strengthening their online distribution strategies and focusing on optimizing virtual storefronts.