QATAR MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS (MICE) MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Qatar Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size and Trends

Qatar meetings, incentives, conferences and exhibitions market size was valued at US$ 1.67 Bn in 2023 and is expected to reach US$ 3.51 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 11.2% from 2023 to 2030. The market refers to all activities that are related to hosting meetings, corporate incentive trips, large-scale conferences, conventions, exhibitions and trade shows in Qatar. It is a key component of business tourism and meetings, incentives, conferences and exhibitions (MICE) tourism.

The market has witnessed steady growth due to rising business events and demand from corporations. Qatar has invested heavily in developing state-of-the-art venues, hotels and infrastructure to attract international events. The country aims to establish itself as a leading meetings, incentives, conferences and exhibitions (MICE) destination.

The market is driven by government support through Qatar Vision 2030, investment in infrastructure, increasing meetings, incentives, conferences and exhibitions (MICE) activities, and rising business travel.  Qatar meetings, incentives, conferences and exhibitions market is segmented into  event type, area, revenue source, meeting size and location. By event type, the exhibitions segment accounts for the largest share. The large number of trade exhibitions held annually in Qatar is driving growth of this segment.

Qatar Meetings, Incentives, Conferences and Exhibitions Market Trends:

• Growing adoption of hybrid events: The COVID-19 pandemic has accelerated the adoption of hybrid event technology enabling remote participation along with in-person events. Qatar’s hotels and venues have invested into developing hybrid meeting capabilities. Hybrid events help to expand audience reach, provide convenience and enable participation even with travel restrictions. They can make events more cost-effective, sustainable and accessible.
• Increasing use of technology: Advances in event technology are creating more immersive and engaging audience experiences through solutions like augmented reality (AR), 3D product projections, interactive displays and virtual environments. Qatar’s new generation venues offer state-of-the-art connectivity, audio-visual capabilities and equipment allowing event organizers to leverage such technologies.
• Focus on health and safety: Health and safety have become the topmost priority after the pandemic. Qatar’s venues have implemented stringent protocols and hygiene measures following global standards and best practices. Contactless solutions, social distancing, enhanced cleaning, medical support and COVID-19 insurance are some innovations being provided to reassure event participants.
• Emphasis on sustainability: There is increasing focus on environmental sustainability with venues and corporates by using renewable energy, reducing waste, and carbon footprint. Qatar aims to have several green convention centers obtaining LEED certification. Eco-friendly construction materials and practices are being mandated for new projects.