The global pureed food market is estimated to be valued at USD 864.7 Mn in 2024 and is expected to reach USD 1,224.9 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.1% from 2024 to 2031.
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The growing pediatric population and rising health issues among the aging population are the major drivers boosting the demand for pureed food products. With rising disposable incomes and growing focus on nutrition-rich food, the pureed food market revenues are expected to grow significantly during the forecast period. The pureed food market is expected witness a positive trend over the coming years. The increasing consumer awareness about the health benefits of pureed food products is prompting many manufacturers to offer innovative and organic puree products. Moreover, the rising demand from institutional sectors such as nursing homes and hospitals is also supporting the growth of the pureed food market. However, high prices of these specialized food products may hamper the mass adoption restricting the market size.
Growing Elderly Population
As life expectancy continues to increase globally, the elderly population aged 65 years and above is on the rise. According to experts, the number of people aged 65 years or older is projected to grow dramatically from about 524 million in 2010 to nearly 1.5 billion in 2050. With age comes physiological changes that make it difficult for some to chew and swallow solid foods properly. This puts them at a higher risk of choking hazards or malnutrition if proper food is not consumed. Pureed foods become highly essential for this demographic as they are completely smooth and require very little chewing effort, thus making consumption safer and easier. The demand is further driven by the fact that age-related conditions like arthritis also diminish the chewing ability over time. With a greater number of people expected to join the senior age brackets, the market for pureed meals and other soft, easy-to-eat food variants tailored for the elderly is poised for sizable gains. Food manufacturers are proactively launching new product lines and formulations that specially address the dietary needs of the senior population.
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Changing Lifestyles and Time PovertyIn the modern world, people have increasingly busier and more hectic lives. Long working hours, traffic congestion, and multiple daily responsibilities leave little time for activities like cooking elaborate meals from scratch on a regular basis. The desire for convenience and quick meal solutions has never been more prominent. At the same time, health awareness and nutrition intake remain important priorities that cannot be compromised. This is where commercially prepared pureed foods have emerged as a practical solution. They check all the necessary boxes as they are ready-to-eat with no preparation time, nutrient-dense to meet daily dietary goals, and easy to consume on the go. Working professionals, young families, and single individuals with minimal cooking skills but active schedules form a sizable addressable market. Food companies are leveraging technology and innovative processing techniques to produce an ample variety of pureed soups, dips, desserts, and meals that cater to this lifestyle demand. Their long shelf-life and portable formats suit the fast-paced routines of time-starved urban populations.
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