PUREED FOOD MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The high price of organic pureed food products is a major challenge restraining the growth of the global pureed food market. Organic pureed foods, which are made from organic ingredients without the use of any chemicals, pesticides or preservatives, come at a significant premium as compared to conventional pureed foods. The production cost of organic pureed foods is considerably higher since organic farming and ingredients are more expensive to source. Additionally, the certification process for organic products further increases their costs. This makes organic pureed foods out of reach for many consumers, especially those from lower-income and developing economies.

Market Opportunities: Product line extensions and new product launches

Product line extensions and new product launches could bring great opportunities in the global pureed food market. With rising health concerns and changing lifestyles, consumers are increasingly demanding easy to eat and easily digestible food options. This provides a huge potential for companies to roll out innovative pureed food products catering to the specific nutritional and taste requirements of different consumer groups.  Manufacturers can consider developing a wide variety of pureed food products made from different ingredients and customizable textures based on individual needs. For example, they can launch line extensions adding superfoods rich in proteins, vitamins and minerals to the existing pureed product lines. This will help address the growing wellness trends. Similarly, creating pureed baby food product lines matching independent toddler nutrition needs at different stages could be highly beneficial. The products may include a blend of single vegetables, fruits or grains instead of multiple ingredients mash.