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Changing Lifestyles and Time PovertyIn the modern world, people have increasingly busier and more hectic lives. Long working hours, traffic congestion, and multiple daily responsibilities leave little time for activities like cooking elaborate meals from scratch on a regular basis. The desire for convenience and quick meal solutions has never been more prominent. At the same time, health awareness and nutrition intake remain important priorities that cannot be compromised. This is where commercially prepared pureed foods have emerged as a practical solution. They check all the necessary boxes as they are ready-to-eat with no preparation time, nutrient-dense to meet daily dietary goals, and easy to consume on the go. Working professionals, young families, and single individuals with minimal cooking skills but active schedules form a sizable addressable market. Food companies are leveraging technology and innovative processing techniques to produce an ample variety of pureed soups, dips, desserts, and meals that cater to this lifestyle demand. Their long shelf-life and portable formats suit the fast-paced routines of time-starved urban populations.
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