Pumpkin Spice Market Size and Trends

The pumpkin spice market is projected to exhibit substantial growth, increasing from US$ 1.1 Billion in 2023 to an estimated US$ 2.4 billion by 2031 this growth is anticipated to be driven by a notable CAGR of 10.2% during the period of 2024–2031.

Pumpkin spice Market Trends

Increasing popularity in clean label and organic pumpkin spice products

The growing demand for organic and clean label foods has significantly impacted the pumpkin spice market in recent years. Consumers are increasingly concerned about avoiding artificial colors, flavors, preservatives, and other chemical additives in their diets. They want products with simple, recognizable ingredients that are natural or organic. This preference for "clean" ingredients is driving up sales of pumpkin spice flavored items that meet these criteria.

Bakeries and food companies are also promoting the organic and clean qualities of their pumpkin spice products. According to the Organic Trade Association's 2022 manufacturer survey, organic pumpkin pie filled the number three spot on the list of bestselling organic bakery items. Companies highlight that their pumpkin pies and breads use organic pumpkin puree with a simple spice blend of cinnamon, ginger, nutmeg, and cloves rather than artificial pumpkin flavoring. This clean label positioning has boosted demand for these seasonal offerings.

Overall, the growth of the organic and clean label movement has provided a major opportunity for pumpkin spice products to expand their market and customer base. Brands that offer pumpkin flavors made from minimally processed, additive-free ingredients consistent with consumer values are seeing increased sales and interest as a result. This trend of preferring natural and organic varieties is fundamentally shifting strategies and expectations across the broader pumpkin spice market.

Figure 2. Global Pumpkin Spice Market Share (%), by Type, 2024