Market News
Recent Developments
New product launches
- In September 2022, launched new Kashi GO Protein Wafer Crisps, a crispy wafer snack made with pea protein. The on-the-go protein snacks contain 5g plant-based protein. Kellogg’s Company is an American multinational food manufacturing company headquartered in Chicago, U.S. Kellogg's produces cereal (outside North America) and convenience foods, including crackers and toaster pastries, and markets their products through several well-known brands, including Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereals internationally such as Corn Flakes, Rice Krispies, Frosties, and Coco Pops.
- In April 2021, PepsiCo introduced new plant-based Off the Eaten Path Lentil & Pea Protein Crisps as a high protein vegan snack. The chips offer 5gm of protein per serving. PepsiCo, is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products.
- In January 2022, introduced its new Quest Chips, crunchy baked protein chips available in flavors like loaded taco, cheddar sour cream, and barbecue. The chips contain 21gm of protein per serving. Quest Nutrition is a protein bar and snack company. Founded in 1999, Quest Nutrition is now a leading brand in the protein bar and snack market. Quest Nutrition products are designed to provide a healthy and convenient way to fuel your fitness and nutrition goals.
Acquisition and partnerships
- In August 2022, PepsiCo partnered with Beyond Meat to develop and distribute new plant-based protein snacks and beverages, tapping into the vegan trend. Beyond Meat, is a Los Angeles–based producer of plant-based meat substitutes founded in 2009 by Mr. Ethan Brown. The company's initial products were launched in the United States in 2012. The company went public in 2019, becoming the first plant-based meat analogue company to go public.
- In October 2021, Simply Good Foods acquired Quest Nutrition, a maker of protein bars, chips, and cookies, for US$1 billion to expand its product portfolio. Simply Good Foods is a company that focuses on providing nutritious and convenient snack options to consumers. The company's mission is to empower and educate consumers about how to eat right and snack smarter through education, advocacy, products, and innovation.
- In May 2020, Post Holdings acquired Hearthside Food Solutions, LLC protein bar business to expand its nutritional and protein bar offerings. Post Holdings, Inc. is an American consumer packaged goods holding company headquartered in St. Louis, Missouri, with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categories. Hearthside Food Solutions, LLC manufactures grain based food and snack products. The Company offers energy, snack, granola, and baked bars, as well as cookies, crackers, pretzels, croutons, breadcrumbs, and other baked foods and snacks. Hearthside Food Solutions serves customers in the United States and Europe.
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