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Rise of digital natives
Younger generations, having grown up in a digital environment, are increasingly influencing the real estate sector. These digital natives, accustomed to smartphones, social media, on-demand services, and streaming, expect seamless, personalized, and technology-driven experiences in real estate transactions. They heavily rely on online platforms for everything from property search and discovery to paperwork and relocation, significantly diminishing the traditional dominance of brick-and-mortar establishments.
Digital natives prefer tech-enhanced open houses featuring virtual and augmented reality, 360-degree views, and interactive floor plans for remote property browsing. They seek customized online portals that provide comprehensive listing details, neighborhood insights, and real-time updates accessible via mobile devices. Additionally, they favor paperless online systems for applications, e-signatures, and communication.
This generation is also increasingly inclined to manage their investment properties through proptech solutions, which streamline tenant screening, rent collection, maintenance requests, and repairs. Meeting the evolving demands of these digital-savvy consumers will be a crucial driver of innovation within the global proptech landscape.
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