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Sustainability FocusWith the looming threat of climate change, companies are under pressure to adopt more sustainable solutions. This focus on sustainability and clean beauty has also extended to the cosmetics industry. There is a growing consumer demand for 'natural' and planet-friendly personal care products made with minimal environmental footprint. Probiotic strains are cultivated from natural sources without involving harsh chemicals, and are completely biodegradable. Incorporating beneficial live microorganisms in cosmetic formulations provides an opportunity for brands to market their products as ‘eco-friendly’ and appeal to the growing segment of conscious consumers. Several startups are leveraging probiotic fermentation technology to create novel cosmetic ingredients from food waste, in a bid to position themselves as sustainable brands. This emphasis on sustainability, coupled with modern consumers’ emphasis on wellness, is expected to further spur innovations in the probiotics-enabled food and cosmetic categories.
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