PRETERM BIRTH AND PROM TESTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Preterm Birth And Prom Testing Market Size and Trends

The preterm birth and PROM testing market size is expected to reach US$ 2.6 Bn by 2030, from US$ 1.7 Bn in 2023, at a CAGR of 6.3% during the forecast period.

Preterm Birth and PROM Testing Market Trends

• Shift toward point-of-care and self-testing models: Point-of-care and home-based diagnostic testing platforms are gaining PROMinence in the preterm birth and PROM Testing Market owing to their simplicity, convenience, and rapid results. Handheld devices and self-testing kits enabling quick risk assessment and timely intervention at the convenience of home are witnessing high adoption. Market players are increasingly focusing on developing patient-centric solutions for decentralized testing. The POC and self-testing trend is expected to continue gaining momentum during the forecast period. For instance, in November 2020, Nixxi, a women's health care company, announced the launch of PopNatal, a noninvasive, self-administered digital tool for women to immediately discover their risk for premature delivery. PopNatal swiftly and simply screens data with a unique chatbot interface.
• Use of multiple biomarkers for risk prediction: Advancements in omics and systems biology approaches are enabling the discovery of novel biomarkers associated with preterm birth risks. The market is gradually moving away from single biomarker-based tests toward multiplex biomarker panels and molecular signatures for accurate prediction of preterm birth likelihood. Next-generation tools analyzing combinations of biomarkers, demographic information, and clinical data will likely become the future of prenatal risk screening. For instance, in November 2022, WHOOP, a human performance company, launched a first-of-its-kind pregnancy digital biomarker for noninvasive prescreening for premature birth.
• Influx of new products with superior accuracy: Key diagnostics companies are investing significantly in R&D initiatives to introduce innovative products integrated with cutting-edge technologies to enhance accuracy and reliability of preterm birth risk assessment. New product launches focused on early screening, predictive capabilities, and greater sensitivity, such as premature birth indicators, advanced NIPT assays, wearable uterine activity monitors, hold immense commercialization potential. The influx of novel prenatal testing solutions is expected to intensify during the coming years.
• Growing industry focus on expanding the prenatal test portfolio: Leading diagnostics manufacturers are focused on diversifying their offerings of reproductive and prenatal genetic screening tests including carrier screening, NIPT, and newborn testing. Strategic developments through collaborations, partnerships, and acquisitions concentrated on adding new testing capabilities to leverage cross-selling opportunities. The ability to provide a comprehensive panel of prenatal assessments for complete pregnancy care is becoming an important competitive edge. This trend is likely to shape the market dynamics during the forecast period.

Preterm Birth and PROM Testing Market Drivers

• Increasing prevalence of preterm births: The rising prevalence of preterm births is a major factor driving the growth of the preterm birth and PROM testing market. Globally, as per United Nations, around one in 10 babies are born prematurely every year. Complications from preterm births are the leading cause of death among children under age 5. The increasing rate of preterm deliveries has led to greater demand for reliable diagnostic tests to screen and monitor high-risk pregnancies. Usage of prenatal testing tools helps in the early detection of risks and timely clinical intervention to improve health outcomes.
• Technological advancements in prenatal screening and diagnosis: Continuous advancements in prenatal screening and diagnostic technologies, such as ultrasound scans, biomarker tests, and home-based pregnancy tests, are contributing to the growth of the preterm birth and PROM testing market. Next-generation gene sequencing, cell-free DNA analysis, biochemical assays, and microfluidics allow detection of preterm birth risks with greater sensitivity and accuracy. Key companies are focused on developing innovative products integrated with advanced technologies to improve prenatal testing capabilities. This is expected to increase the adoption of upgraded prenatal testing products and solutions. For instance, in June 2022, Mylab Discovery Solutions, a biotechnology company, launched PregaScreen, an at-home pregnancy test kit. The kit provides accurate results within a few minutes and can be purchased over-the-counter at local pharmacies across India.
• Favorable government policies and reimbursement framework: Expanding government investments to improve prenatal care facilities and services are fostering the adoption of preterm birth and PROM testing globally. Government-led prenatal screening programs, favorable reimbursement policies, growing awareness initiatives, and funding for R&D in prenatal diagnostics are encouraging the development and commercialization of advanced preterm birth risk assessment products. This creates lucrative growth opportunities for market players.
• Increasing demand for personalized medicine: The growing trend of personalized medicine is stimulating the preterm birth and PROM Testing Market growth. Prenatal screening tests allow risk stratification and enable physicians to design patient-centric management plans. Diagnosing and predicting preterm birth risks by assessment of genetic predisposition and physiological factors allows timely interventions customized to the specific health needs of expectant mothers. This is anticipated to propel the demand for personalized prenatal screening.