Presentation Software Market Size and Trends

The presentation software market size is estimated at US$ 6,694.1 Million in 2024 and is expected to reach US$ 16,263.3 Million by 2031, exhibiting a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031. Presentation software allows users to create visual presentations by integrating text, images, videos, charts, animations, and other multimedia content. It is used for business presentations, sales pitches, teaching materials, corporate training, and more. The key drivers of the market include rising demand for visual content, increased use of cloud-based solutions, and growing bring your own device (BYOD) trend.

The presentation software market is segmented by platform, end user, pricing model, deployment, organization size, and region. By platform, the web-based segment is expected to hold the largest share of the market over the forecast period. The shift towards cloud-based presentation software that can be accessed anytime and anywhere is contributing to the growth of web-based presentation software.

Presentation Software Market Trends:

Rising popularity of info graphics: Info graphics summarizing data, stats and insights in a visual format are gaining popularity in business presentations. Presentation tools are integrating dedicated info graphic design features like charts, graphs, maps, and data visualization options. Info graphics make data easier to comprehend for audiences. Presentation makers are capitalizing on growing demand for info graphics across corporate, educational and marketing use cases. According to data provided by the United Nations E-Government Survey, in 2020, around 86% of the world's governments are actively using info graphics to visually present information related to public policy, budget, COVID-19 impact and recovery strategies on their websites and communications.
Increasing Popularity Of Video-Powered Presentations: One significant trend shaping the global presentation software market is increasing popularity of video-powered presentations. As digital communication continues to evolve, users are gravitating towards multimedia-rich content to enhance engagement and convey complex ideas effectively. Video-powered presentations seamlessly integrate video content alongside traditional slides, thus, offering a dynamic and immersive storytelling experience. This trend is driven by growing accessibility of video creation tools, advancements in video editing software, and the widespread adoption of video-sharing platforms.
Rising remote work and virtual presentations has boosted demand for video-powered presentations as these enable presenters to deliver engaging content remotely while maintaining audience attention and interaction. Moreover, video-powered presentations cater to diverse learning styles and preferences, thus, making these a versatile tool for education, training, marketing, and business communication.