Regional Analysis

Prepared Meal Delivery Market Regional Insights

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North America currently dominates the global prepared meal delivery market with 39.9% share. The U.S., in particular, has seen tremendous growth in the popularity of prepared meal delivery services over the past decade due to increasing health consciousness, busy lifestyles, and desire for convenience among consumers. Major American cities like New York, Los Angeles, Chicago and others have widespread availability of multiple prepared meal delivery options. The region also has a strong presence of leading prepared meal delivery brands like HelloFresh, Blue Apron and Home Chef. Established food delivery infrastructure and purchasing power of consumers have further accelerated the market growth in North America. Rising adoption of online ordering and digital payment methods have also made prepared meal delivery extremely accessible and seamless for consumers.

Asia Pacific region is expected to register the fastest growth in the coming years supported by increasing internet and smartphone penetration. Countries like India, China, Japan and South Korea are witnessing rising health awareness and willingness to pay for convenience among urban population. This has boosted the popularity of ready-to-eat and semi-cooked meal options. While countries like Japan already have well-established prepared food markets, other nations are seeing a surge of new prepared meal delivery startups. These companies are leveraging online platforms and mobile-first approach to acquire new customers. Growing disposable income and preference for international cuisine are some key drivers of growth. International players are also exploring opportunities in Asia by partnering with local F&B brands or launching their own operations to tap into vast consumer base in the region. This is indicative of Asia-Pacific emerging as one of the key battlegrounds for prepared meal delivery services worldwide.