PREPARED MEAL DELIVERY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Prepared Meal Delivery Market Size and Trends

The Prepared Meal Delivery Market is estimated to be valued at USD 10.92 Bn in 2024 and is expected to reach USD 23.85 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031.

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Convenience and preference for cooked meals delivered at doorsteps is driving solid growth in the market over the forecast period. The prepared meal delivery market is expected to witness significant trends such as the rising popularity of organic and healthy meals options to cater to the evolving customer tastes. Major players in the market are investing heavily in R&D and product innovation to offer diverse cuisines and customization options like calorie controlled or allergen free dishes to expand further their target audience.

Convenience and Busy Lifestyles

With modern lifestyles becoming increasingly fast-paced and demanding, consumer convenience has emerged as a dominant factor influencing people's daily dietary choices and preferences. Between long work hours, commitments to family and social lives, most individuals and households now have very little time or energy left for elaborate daily meal preparations. This has significantly boosted the demand for easy, hassle-free, and nutritious meal solutions that can be quickly prepared and consumed without much effort. Prepared meal delivery services have emerged as a highly appealing choice for such time-starved consumers. They offer a wide array of freshly cooked meals that are tailored to different tastes, dietary needs and occasions. Customers can simply log onto an online platform, browse through menu options, and order meals to be delivered right at their doorsteps on selected dates and timings. This saves them the effort of grocery shopping, chopping, cooking and cleaning up afterwards. The meals are often prepared by expert chefs using fresh, high-quality ingredients. They provide a healthy and balanced meal solution without compromising on taste or variety. For instance, according to recent data from the United Nations, more people now live in urban areas globally compared to rural areas, with hundreds of millions expected to migrate to cities in the next few decades. Urbanization has only accelerated the fast-paced lifestyles in most households. Those with demanding jobs have even less time and energy for repetitive domestic chores. The UN data indicates that prepared meal delivery services catering to busy urban populations have grown exponentially since 2020. With nuclear families becoming more common, along with the trend of dual income households, such services are projected to continue growing rapidly as they address the core consumer need of convenience without compromising on nutrition or flavor.

As health consciousness rises globally, people are more motivated than ever to eat nutritious, home-cooked meals. However, between juggling responsibilities and long working hours, preparing such meals every night is unrealistic for many. This is driving growth in the prepared meal delivery market, as these services help time-starved consumers maintain a balanced, home-cooked diet aligned with their wellness goals. Meal kits and prepared meal companies market themselves as providing affordable, tasty solutions that don't compromise on nutrition or quality of ingredients. Options include meals tailored for diverse health needs such as gluten-free, plant-based, low-sugar, and high-protein.