PREPARED MEAL DELIVERY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

One of the key challenges for the prepared meal delivery market is customer acquisition as it is a relatively new concept for many customers who have traditionally done their own cooking. Additionally, maintaining consistent food quality for every delivery is difficult due to factors outside of company control such as traffic and weather. Retaining customers is also a challenge as consumer tastes and preferences are constantly evolving. Winning customers away from restaurants and take-out deliveries additionally adds to the difficulties in customer acquisition and retention.

 Market Opportunities: Convenience, Health, and Changing Demographics

More customers, especially millennials, are seeking convenience over time spent cooking. Those with increasingly busy schedules turnover to prepared meals. Additionally, there is an overall increased focus on health and nutrition presenting an opportunity for prepared meals to offer healthy options. Demographic trends also favor single person households and dual income families who have less time to cook daily presenting a ready customer base.