PREPARED FLOUR MIXES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Premium pricing of prepared flour mixes is substantially impacting the growth of global prepared flour mixes market. Prepared flour mixes which are convenient to make pancakes, muffins, biscuits and other baked goods at home are considered a luxury for many lower- and middle-income households across developed and developing nations.

The price point of these mixes is generally higher compared to basic all-purpose flour mainly due to additional processing and ingredients like baking powder, salt, sugar etc added in the mixes. However, a sizeable population still struggles with basic food security and any extra cost becomes a barrier for them in adopting convenient ready-to-use mixes.

Market Opportunities: Product innovation

Product innovation can open up great opportunities for growth in the global prepared flour mixes market. Developing new recipes, flavors and formats of prepared mixes has the potential to attract many new consumers worldwide. With rising health consciousness and shift towards convenience food options, innovating mixes with whole grains, organic ingredients, dietary customizations etc. will see increased demand.  One such area of innovation is developing gluten-free flour mixes for people with celiac disease or gluten intolerance. According to the National Foundation for Celiac Awareness, around 1 in 100 people globally have celiac disease. With growing diagnosis rates, the demand for gluten-free options is on the rise. Companies can capitalize on this need by introducing a variety of gluten-free baking and pancake mixes made from alternative flours like rice, chickpea, millet etc. This will provide safe options to the growing number of people opting for a gluten-free diet.