POSTURE CORRECTOR MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Posture Corrector Market Size and Trends

Global posture corrector market is estimated to be valued at USD 1.24 Bn in 2024 and is expected to reach USD 2.15 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

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Global posture corrector market is expected to witness a steady growth over the forecast period due to increasing health awareness among people about the importance of maintaining a good posture. Rising desk jobs and long working hours spent in front of computers and smartphones have deteriorated peoples' posture over the years. Moreover, growing geriatric population who are more prone to posture related problems boosts demand for posture correctors. However, availability of other alternative therapies and difficulty in adapting to posture correctors can hamper the market growth.

Rising Prevalence of Back Pain and Spine Disorders

Rising prevalence of back pain and spine disorders, which has emerged as a key health concern globally, boosts awareness and need for therapeutic solutions such as posture correctors. Sustained bad posture habits among people due to excessive smartphone and computer usage, sedentary work cultures, and long hours of sitting has significantly contributed to growing incidence of back pain in recent years. According to the World Health Organization, low back pain is now the single leading cause of disability worldwide. Nearly 160 million people are living with low back pain globally. According to Bone and Joint Initiative USA, about 80% of adults experience low back pain at some point in their lives with 33-50% of the population affected by spine disorders annually. The economic cost of spine disorders has grown considerably, reaching US$ 150 billion each year in the U.S. alone as per the National Institute of Neurological Disorders and Stroke.

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Increasing adoption of organic growth strategies such as product launches by key market players is expected to drive the market growth over the forecast period. For instance, in June 2020, BackEmbrace, the game-changing device that combines form, function and fashion to help with poor posture, announced its availability on Amazon, helping Americans live and work more comfortably as these people spend more time in front of their screens. BackEmbrace is an effective orthopedic posture support that prevent hunching and slouching while relieving tension and strain in the upper back, neck and shoulders.