POSTURE CORRECTOR MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The availability of alternative therapeutic options can hamper the growth of the global posture corrector market. There are various non-invasive treatments that provide posture correction without the need of wearing posture correctors. Some of the major alternative options include physiotherapy, yoga & exercise therapy. Physiotherapy aims to correct posture through gentle manual techniques like massage and stretching exercises. It helps to relax tight or overused muscles while strengthening weak muscles. According to the data published by WHO, approximately 1.5 billion people have limited access to physiotherapists globally. However, physiotherapy has proven effective for posture correction in the long run without the discomfort of wearing extra accessories. This has diverted many potential customers away from posture correctors.

Market Opportunity – Technological Advancements in Posture Correction Devices

Technological advancements are expected to drive the growth of global posture corrector market. As work-from-home situations have become more common due to the pandemic, issues like back, neck and shoulder pain from poor sitting posture have increased substantially. According to the American Chiropractic Association, over 80% of Americans experience back pain at some point, annually and lost productivity. However, new posture correction devices are leveraging technologies like microsensors, artificial intelligence and mobile apps to deliver more personalized, responsive and long-term solutions for posture issues as compared to traditional rigid braces.