Plastic Toy Storage Market Size and Trends
The plastic toy storage market size was valued at US$ 4.5 Billion in 2023 and is expected to reach US$ 7.7 Billion by 2031, growing at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Plastic Toy Storage Market Trends
- Advances in plastic materials and processing: Technological advancements in plastic materials and production methods allow the development of innovative toy storage products. Engineering plastics like Acrylonitrile butadiene styrene (ABS ) and acrylic offer high impact strength ideal for kids' products. Plastic alloys blending polypropylene and polyethylene improve durability. Processes like rotational molding enable hollow and enclosed plastic designs, which is not possible with injection molding. Brands can collaborate with polymer suppliers to access such material advancements and manufacture differentiated offerings. For instance, according to a study by the Plastics Industry Association, in 2022, post-consumer resin use in commonly produced plastics like polyethylene terephthalate (PET) and high-density polyethylene (HDPE) has increased from 9% to 30% from 2015 to 2021.
- Integration of digital technologies: Smart storage solutions integrated with digital technologies for inventory monitoring and location tracking are an emerging trend. Built-in weight sensors in bins identify contents. RFID tags track stored toys. Companion apps sync storage data to the cloud and provide real-time notifications. This allows remote oversight and control. Digital inventory optimization reduces clutter and makes toy access easier for kids. Such tech-enabled products improve customer convenience and drive preference. For instance, Hasbro, a leading toy company, launched an app-enabled plastic playhouse in 2021 that plays music, tells stories, and lights up when kids scan NFC tags on compatible toys placed inside. Such innovative digital features are attracting more customers and driving growth in the once stagnant plastic toy storage segment.
- Growing traction of plastic rental services: The plastic toy storage rental market is gradually gaining popularity, especially for short-term needs. Renting plastic organizers for occasions like children's parties, events avoid upfront purchase. Stackable storage carts are convenient for venues to store supplies, toys, and materials securely. Rental providers handle delivery, pickup, and maintenance. This on-demand access to storage capabilities is useful for temporary needs. Market players can provide selective customizable rental services to tap this trend. For instance, data provided by the Toy Association, a non-profit trade group, found sales volumes of plastic bins and other storage organizers decreased by nearly 15% in 2021 alone, according to their annual industry report.
- Launch of branded storage solutions: Major toy brands are entering the plastic toy storage segment by launching organizers featuring their popular characters and designs. Kids get excited to use their favorite toy boxes and baskets. Backpack and lunchbox companies are offering matching plastic containers. Disney, Mattel, Lego are examples of brands extending into storage products. This provides an immersive branded play experience. Licensing popular entertainment characters can help storage companies engage kids and parents. For instance, according to data published by the United Nations International Children's Emergency Fund (UNICEF) in 2022, households with children in developed nations own an average of 78 plastic toys per kid.
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