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North America is anticipated to have 38.2% of the market share in 2024 and is expected to dominate the market over the forecasted period. The U.S., in particular, has emerged as the leading country due to high consumer spending on aesthetic procedures. Several board-certified plastic surgeons in the region perform thousands of cosmetic surgeries annually using technologically advanced equipment. This growing domestic demand for beauty treatments and reconstructive surgeries has encouraged manufacturers to boost their local production capacities. Additionally, the region has a strong presence of prominent Original equipment manufacturers (OEMs) such as B. Braun Melsungen AG and KLS Martin Group that export high-quality instruments worldwide.
The Asia Pacific region has been exhibiting impressive growth in the plastic surgery instruments market recently owing to its vast population base and increasing medical tourism. Countries like South Korea, Japan, and India are witnessing heightened awareness and acceptability of cosmetic treatments. This is evident from the proliferation of aesthetic clinics, international chain of hospitals, and low-cost surgeries in major cities. Growing medical expenditures, rising disposable incomes, and expanding insurer coverage for reconstructive procedures are also fueling the adoption of technologically sophisticated tools. Moreover, local instrument suppliers are collaborating with global brands to manufacture affordable devices. This affordable pricing of products combined with state-of-the-art facilities and skilled practitioners is attracting many medical travelers to Asia, strengthening the region's position as a lucrative market for aesthetic devices.
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