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Growing public concern about plastic pollution
Single-use plastics have become an inseparable part of one’s daily lives. However, increasing instances of marine life entanglement in plastic debris, graphics images of animal/bird ingestion of plastic, and plastic trash clogging water bodies and landscapes have raised serious public concern about plastic pollution in recent years. High-profile social media campaigns and documentaries covering the plastic pollution crisis like Blue Planet II have brought international attention to this issue. Younger consumers are more likely to choose brands that are committed to sustainability and addressing plastic pollution through tangible actions rather than commitments.
Public outcry has pressured consumer brands as well as cities and countries to reduce plastic usage and prioritize recycling. Companies now recognize the business and branding risks of not being seen to take plastic pollution seriously. Making recycling easily accessible to citizens and displaying tangible progress on plastic waste management through scientifically designed systems has become a priority for many urban local bodies and waste management authorities. This shift not only aims to address environmental concerns but also to meet the growing expectations of environmentally conscious consumers and stakeholders. For instance, in June 2021, GENIUS MACHINERY, recycling machines manufacturer, responded to increased demand for washing machines and waste film recycling by providing solutions for PE, PP, LDPE, and HDPE recycling that are energy-efficient and low-maintenance.
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