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Top Strategies Followed by Market Players
Emerging Startups in the Market
Some startups enter the market with innovative tech-driven solutions. Examples include smart shoes integrated with sensors to analyze biomechanics. The data could help improve playing skills. Others apply artificial intelligence to develop personalized shoe recommendations.
Other startups contribute to sustainability. Examples are companies producing pickleball shoes from recycled plastic bottles or utilizing plant-based materials. Their eco-friendly products may appeal to environmentally-conscious consumers. Startups also partner with schools and institutes to advance sustainable manufacturing.
Some newcomers address niche customer groups through specialized designs. Examples target players with particular medical conditions or adaptive equipment needs. Startups also form collaborations to expand their scope. Partnerships provide access to new technologies, production capabilities and opportunities to complement established brands.
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