Pickleball Apparel Market Size and Trends

Pickleball apparel market is estimated to be valued at USD 570.1 Mn in 2024 and is expected to reach USD 1,090.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

Pickleball Apparel Market Key Factors

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Rising popularity of pickleball as a recreational activity favored by elderly population can boost sales of pickleball apparel such as t-shirts, shorts, sweatshirts, and others. Specifically designed pickleball apparel that offers enhanced flexibility, breathability and durability suitable for the sport has been witnessing huge demand. Manufacturers are focusing on launching innovative performance apparel for both casual play as well as competitive tournaments. Furthermore, rising number of fitness centers and sports complexes offering pickleball courts have positively impacted the market growth.

Top Strategies Followed by Pickleball Apparel Market Players

Established players focus heavily on research and development to drive innovation in high-performance products. Leading companies like Head, Wilson, and Babolat invest over 5% of annual revenues in R&D. These extensively test new materials, designs, and manufacturing technologies to enhance breathability, flexibility, weight, and durability.
Mid-level players compete on cost while maintaining quality. These leverage efficient production models and source materials from global suppliers in Asia and Latin America. This keeps overhead low and prices competitive for budget-conscious customers.
Small-scale brands specialize in niche segments like organic cotton apparel or plus-size styles. By targeting underserved markets, these gain visibility and customer loyalty despite limited budgets. Adopting new technologies is essential, with some companies using digital print-on-demand services or incorporating smart textile sensors to track biometric data. Additionally, local partnerships help enhance market reach through joint promotions or shared retail channels.

Emerging Startups in the Pickleball Apparel Market

Several startups are pioneering innovative technologies. Companies like Athos and Hexoskin have developed smart fabrics with sensors to track biomechanics, assisting players and trainers. Origin aims to produce textiles from lab-grown materials like spider silk to enhance performance. If successful, these startups could reshape the industry.
Sustainability is a key focus, with several startups offering eco-friendly alternatives. For example, I'MPO uses recycled plastic bottles to create athletic wear, while H&M’s Conscious Exclusive line features organic cotton. Recovertex upcycles used jerseys into new garments. These startups are helping reduce the environmental impact of fast fashion, while also meeting the increasing demand for sustainable products.
Some startups fill market gaps through niche offerings. PlayersBox provides inclusive plus-size pickleball uniforms while All is One sells adaptive gear allowing wheelchair users to participate. Others form vital partnerships like Anthropic collaborates with universities of AI-powered textiles.