PICKLEBALL APPAREL MARKET Challenges and Opportunities

Pickleball has gained popularity in recent years as a recreational sport. However, this market faces threat from other emerging recreational sports that are gaining more popularity and participants. As people have more options for social and recreational activities, some may choose to play new sports like cornhole, spikeball, or disc golf that have lower barriers to entry. These emerging sports are developing their own apparel lines and dedicated participants.

Market Opportunity- Launch of new apparel lines and fabrics

The market can witness growth opportunity through the launch of new apparel lines and innovative fabrics. While the basic lines for shorts, shirts and pants exist, companies could design new lines targeted for casual or high-performance play. Developing line specifically for women could also attract more female players. New performance fabrics that keep players dry and comfortable during long rallies would appeal to avoid players.