PICKLEBALL APPAREL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Pickleball Apparel Market Size and Trends

Pickleball apparel market is estimated to be valued at USD 570.1 Mn in 2024 and is expected to reach USD 1,090.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

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Rising popularity of pickleball as a recreational activity favored by elderly population can boost sales of pickleball apparel such as t-shirts, shorts, sweatshirts, and others. Specifically designed pickleball apparel that offers enhanced flexibility, breathability and durability suitable for the sport has been witnessing huge demand. Manufacturers are focusing on launching innovative performance apparel for both casual play as well as competitive tournaments. Furthermore, rising number of fitness centers and sports complexes offering pickleball courts have positively impacted the market growth.

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Insights By Material Type- Cotton dominates due to comfort and durability

In terms of material type, cotton segment is estimated to contribute the highest market share of 28.5% in 2024, owing to its natural breathability and comfort. As pickleball is a sport that requires movement, cotton allows the skin to breathe efficiently without causing irritation from sweat. Its absorbent quality takes the sweat away from the skin's surface for a dry feel throughout the game. Cotton garments maintain shape and color for a longer period compared to other fabrics.

Insights By Product Type- Demand for tops rises as consumers increasingly prioritize versatile fashion options

In terms of product type, tops segment is estimated to contribute the highest market share of 22.5% in 2024. In evolving landscape of fashion and apparel, tops have steadily risen to become one of the most sought-after categories, thus, boosting its demand across diverse demographics and markets. This trend reflects changes in consumer preferences influenced by lifestyle shifts, economic factors, and the widespread appeal of versatile clothing options. 

Insights By Distribution Channel- Online channels expand access and convenience

In terms of distribution channel, online segment is estimated to contribute the highest market share of 51.6% in 2024. Online retailing provides access to a wide assortment of pickleball apparel from multiple brands on a single platform. Websites and apps provide 24/7 accessibility to products from any location via internet connectivity. These offer easy navigation and filtering to locate specific items by size, color, price and other preferences quickly. 

Regional Insights

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Dominating Region- North America

North America is expected to dominate the pickleball apparel market in 2024, with an estimated market share of 62.2%. North America’s market growth can be attributed to factors such as strong brand presence of leading apparel companies, widespread popularity and participation in pickleball sports, and supportive government initiatives to promote active lifestyles.

Fastest-Growing Region- Asia Pacific

Asia Pacific region exhibits the fastest growth due to rising health awareness, increasing disposable incomes, and promotion of pickleball as a mainstream sport through public-private partnerships in countries like India, China, and Japan. Emerging domestic brands are offering affordable yet high-quality apparel that attracts newcomers to the sport.

Pickleball Apparel Market Outlook for Key Countries

U.S. Pickleball Apparel Market Booms with Strong Heritage, Leading Brands, and Rising Participation

The U.S. pickleball apparel market is booming, fueled by a surge in participation and demand for specialized gear. Known for blending elements of tennis, badminton, and ping-pong, pickleball has shifted to mainstream popularity, with millions joining in the past decade. According to Technavio, the market is expected to grow by US$ 680.3 Mn by 2026, with 9.4% growth in 2022 alone and the highest momentum in North America. Established and emerging brands are seizing this opportunity to innovate.

Pickleball Popularity Soars in Canada, Driving Demand for Specialized Cold-Weather Apparel

Pickleball's explosive growth in Canada has not only driven the sport into the spotlight but also ignited demand for specialized cold-weather apparel tailored to the needs of players facing colder climates. The game, which combines elements of tennis, badminton, and table tennis, has gained a particularly fervent following across Canadian provinces, where chilly weather is often a consideration. Pickleball provides an excellent cardiovascular workout, helping to improve heart health and increase endurance. The combination of aerobic and anaerobic exercise helps players stay fit and healthy.

China’s Focus on Health and Wellness Fuels Growth Potential of Pickleball Apparel Market

China's heightened focus on health and wellness is accelerating growth in the pickleball apparel market as the sport rises in popularity, driven by its social, accessible nature and moderate physical demands. With support from fitness-focused social media, online classes, and government health initiatives, pickleball is aligning well with China's wellness goals. Data from Helar LLC. (August 2024) indicates a post-pandemic shift toward home workouts and athleisure, reflecting digital fitness trends that are reshaping China’s evolving fitness landscape.

Comfort-Driven Apparel Gains Traction as Pickleball Finds a Foothold in Japan’s Sports Culture

Japanese players are gravitating toward casual apparel from Uniqlo and Descente that emphasize comfort over extreme functionality. Japan has a strong sports culture, and the introduction of pickleball could align well with existing recreational activities. The market for pickleball apparel may witness growth as the sport becomes more popular among various age groups, particularly in urban areas where recreational activities are highly valued.

Market Concentration and Competitive Landscape

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Top Strategies Followed by Pickleball Apparel Market Players

• Established players focus heavily on research and development to drive innovation in high-performance products. Leading companies like Head, Wilson, and Babolat invest over 5% of annual revenues in R&D. These extensively test new materials, designs, and manufacturing technologies to enhance breathability, flexibility, weight, and durability.
• Mid-level players compete on cost while maintaining quality. These leverage efficient production models and source materials from global suppliers in Asia and Latin America. This keeps overhead low and prices competitive for budget-conscious customers.
• Small-scale brands specialize in niche segments like organic cotton apparel or plus-size styles. By targeting underserved markets, these gain visibility and customer loyalty despite limited budgets. Adopting new technologies is essential, with some companies using digital print-on-demand services or incorporating smart textile sensors to track biometric data. Additionally, local partnerships help enhance market reach through joint promotions or shared retail channels.

Emerging Startups in the Pickleball Apparel Market

• Several startups are pioneering innovative technologies. Companies like Athos and Hexoskin have developed smart fabrics with sensors to track biomechanics, assisting players and trainers. Origin aims to produce textiles from lab-grown materials like spider silk to enhance performance. If successful, these startups could reshape the industry.
• Sustainability is a key focus, with several startups offering eco-friendly alternatives. For example, I'MPO uses recycled plastic bottles to create athletic wear, while H&M’s Conscious Exclusive line features organic cotton. Recovertex upcycles used jerseys into new garments. These startups are helping reduce the environmental impact of fast fashion, while also meeting the increasing demand for sustainable products.
• Some startups fill market gaps through niche offerings. PlayersBox provides inclusive plus-size pickleball uniforms while All is One sells adaptive gear allowing wheelchair users to participate. Others form vital partnerships like Anthropic collaborates with universities of AI-powered textiles.

Pickleball Apparel Industry News

• In June 2024, Stack Athletics, a leading brand in pickleball-specific performance apparel, unveiled its Summer 2024 performance collection tailored for pickleball enthusiasts. The collection introduces new colors, patterns, and pieces featuring innovative technology, such as the Men's Flowstate Zip Tee, Women's Rush Skirt, and Men's Tourney Short. These garments are designed to regulate body temperature and enhance agility with lightweight fabrics, keeping players swift on the court.

Key Takeaways from Analyst

• The market growth is driven by rising popularity of pickleball as a recreational sport in North America and Europe. More people are taking up pickleball for socializing and as an alternative to tennis, which can boost demand for specialized pickleball clothing and shoes.
• The market can witness higher demand from the female demographic as pickleball is a socially interactive low-impact sport that appeals well to women players. Manufacturers may explore opportunities to introduce fashionable yet functional pickleball apparel targeted towards women players.
• North America dominates the market currently, due to higher participation in pickleball as a recreational sport. South and East Asia also emerge as high potential markets due to growing health awareness and interest in recreational sports. However, availability of low-cost substitutes such as regular casual clothing can pose challenges for specialized pickleball brands looking to enter new markets.
• Stringent regulations around performance attributes of pickleball shoes and clothing aimed at player safety can restrict product launches. Seasonality of demand associated with outdoor pickleball may create inventory risks for apparel retailers and brands with limited flexibility in production cycles.

Market Report Scope

Market Dynamics

Market Driver- Growing popularity and participation in pickle ball sports

The rising popularity of pickleball as a recreational sport activity has led to tremendous growth in this market in recent years. As more people pick up this fun racquet sport that combines elements of tennis, badminton and ping-pong, they require suitable athletic wear designed specifically for pickleball. As per statistics published by USA Pickleball Association in 2021, the total number of pickleball players in the United States has grown exponentially from around 3 million in 2019 to over 4.8 million in 2021.

Market Challenge- Threat from other emerging sports

Pickleball has gained popularity in recent years as a recreational sport. However, this market faces threat from other emerging recreational sports that are gaining more popularity and participants. As people have more options for social and recreational activities, some may choose to play new sports like cornhole, spikeball, or disc golf that have lower barriers to entry. These emerging sports are developing their own apparel lines and dedicated participants.

Market Opportunity- Launch of new apparel lines and fabrics

The market can witness growth opportunity through the launch of new apparel lines and innovative fabrics. While the basic lines for shorts, shirts and pants exist, companies could design new lines targeted for casual or high-performance play. Developing line specifically for women could also attract more female players. New performance fabrics that keep players dry and comfortable during long rallies would appeal to avoid players. 

Market Segmentation

•  Material Type Insights (Revenue, USD Mn, 2019 - 2031)
• • Cotton
  • Polyester
  • Nylon
  • Spandex
  • Blends
  • Moisture-Wicking Fabrics
  • Others
•  Product Type Insights (Revenue, USD Mn, 2019 - 2031)
• • Tops
  • T-shirts
  • Shorts
  • Jackets
  • Caps
  • Others
•  Distribution Channel Insights (Revenue, USD Mn, 2019 - 2031)
• • Online
  • Offline
• Regional Insights (Revenue, USD Mn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Adidas AG
  • ANTA Sports Products Ltd.
  • Babolat
  • Bolle Brands France SAS
  • Civil Apparel
  • Ellesse Ltd.
  • FILA Holdings Corp.
  • Fromuth Pickleball
  • Hanesbrands Inc.
  • Maus Freres SA
  • New Balance Athletics Inc.
  • Nike Inc.
  • Olla LLC dba PickleballCentral
  • Sport Life