Phishing Simulator Market Size and Trends

The phishing simulator market size is estimated to be valued at US$ 93.30 Bn in 2023 and is expected to reach US$ 149.83 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 7% from 2023 to 2030. Phishing simulator is used to simulate phishing attacks in order to train employees to recognize malicious emails. It helps organizations test and strengthen their cyber defenses by running simulated phishing attacks. The key market drivers include increasing phishing attacks, growing cybersecurity awareness, need to protect sensitive data, and compliance requirements.

The phishing simulator market is segmented by deployment mode, end user, organization size, features, and region. By deployment mode, the market is segmented into cloud-based and on-premise. The cloud-based segment is expected to grow at a higher CAGR during the forecast period due to the low cost and flexibility offered by cloud-based solutions.

Phishing Simulator Market Trends:

Use of automation and artificial intelligence (AI): The phishing simulation vendors are increasingly incorporating automation and AI capabilities in their solutions. Automated customization of phishing email templates and content helps create more realistic and contextual simulations aligned to emerging threats. AI is enabling faster campaign creation, attack pattern analysis, and response recommendations based on employees' behavior data. Chatbots are being used to engage employees for security training. AI capabilities provide scalability and reduce resource requirements for phishing simulations. For instance, in AUGUST 2023, Barracuda Networks Inc., a leader in cloud-based cybersecurity, unveiled a fresh report delving into the progression of malevolent applications of artificial intelligence. The document sheds light.
Increasing adoption of security orchestration: Security orchestration platforms are emerging which allow phishing simulations to be integrated along with other security technologies like endpoint detection, identity management, and threat intelligence feeds. This enables coordinated prevention, detection, and automated response across attack vectors. Organizations benefit from end-to-end visibility of phishing risks via a single orchestrated console. Response playbooks allow one-click actions like isolating compromised users during phishing simulations. This rising trend improves return on investment (ROI) from phishing simulation tools.
Emergence of managed security services: Organizations are increasingly relying on managed security services providers (MSSPs) for their phishing simulation and training needs. MSSPs have the in-house expertise to handle simulation campaign creation, launches, analysis and training. This alleviates the need for additional in-house phishing experts. MSSPs can optimize simulations by using threat intelligence from multiple clients. They can also provide ancillary services like security awareness education, dark web monitoring, cyber threat hunting, and others thus offering an integrated phishing defense.
Integrated End user security education: Leading phishing simulation vendors provide integrated security awareness education covering company policies, password hygiene, social engineering red flags, and others along with the core simulations. E-learning modules with videos, quizzes, posters help employees absorb and retain best practices that are related to phishing. Nano-learning via periodic content snippets keeps security top of mind. Custom training is provided based on phishing response trends. This integrated education strengthens human firewalls against phishing.