PET TECH MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In July 2024, Tractive, a leading provider of pet tracking solutions, launched a new GPS smart collar that offers advanced real-time tracking and geofencing features to address the growing demand from pet owners for enhanced safety and well-being for their furry companions.
• In May 2024, Tractive, a leading provider of innovative pet tracking solutions, announced its expansion into the U.S. market. The company's new GPS tracker, designed for the North American market, offers enhanced real-time tracking capabilities, a user-friendly mobile app, and improved battery life compared to previous models. This strategic move reflects Tractive's commitment to capturing a larger share of the growing pet technology market in North America.
• In March 2024, FitBark, a leading provider of innovative pet tracking and health monitoring solutions, released a new health monitor that includes advanced analytics for detecting anomalies in pets' health and activity patterns. The device leverages machine learning algorithms to analyze the collected data and provide pet owners with predictive insights, allowing them to take proactive measures to address potential health issues before they escalate.