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Rising Affluence and Humanization of Pets
The growing affluence among pet owners globally coupled with humanizing approach towards pets is driving significant growth in the pet sitting market. As more households own pets, they are also treating their pets as integral family members. Pet owners want the best and personalized care for their pets even when they are away for work or leisure travel. This has boosted the demand for professional pet sitting services that can take care of pets with love, care and personalized attention at the owner's home. Pet sitters fill the role of a companion to pets, meeting their basic needs as well as ensuring they do not feel lonely and providing mental stimulation through plays and walks. Pet owners find solace knowing their pets are being cared for as part of the family by pet sitters rather than being boarded. The COVID-19 pandemic has further accelerated this trend as extended periods of remote working and travel restrictions led many to adopt pets for company. But it also meant that pet owners were wary of placing their pets in conventional boarding facilities due to risk of disease transmission. This spiked the demand for in-home pet sitting services globally. According to recent data by World Animal Protection, adoptions of cats and dogs rose by about 11% each in countries across North America, Europe and Oceania during 2020-21. For instance, as indicated on the Trusted House sitters website, Denmark boasts 260 individual house and pet sitters listed, highlighting a thriving and dynamic market. This reflects a trend towards personalized care, community involvement, and a wide range of options for pet owners, rather than a focus on dedicated pet sitting companies.
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