PARK ASSIST CAMERA MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The park assist camera market size is estimated to be valued at US$ 2.20 Bn in 2023 and is expected to reach US$ 4.90 Bn by 2030, exhibiting a compound annual growth rate (CAGR) of 12.1% from 2023 to 2030.

Park assist cameras are advanced driver assistance systems that assist drivers while parking or reversing the vehicle. They use rear view, surround view, and 360-degree cameras along with ultrasonic sensors to provide visual aid and alerts to the driver. Park assist cameras enhance driver convenience, prevent collisions, and reduce accidents. The key factors driving the growth of this market are stringent safety regulations, adoption of advanced driver assistance systems (ADAS), and increasing vehicle production.

The park assist camera market is segmented into vehicle type, technology, component, sales channel, and region. By vehicle type, the market is segmented into passenger cars, light commercial vehicles, heavy commercial vehicles, electric vehicles, and others. Passenger cars is expected to be the largest and fastest growing segment during the forecast period due to safety regulations mandating park assist systems in passenger vehicles and increasing adoption of surround view and 360-degree park assist systems.

Park Assist Camera Market Regional Insights

• North America is expected to be the largest market for park assist camera market during the forecast period, accounting for over 35% of the market share in 2023. The growth of the market in North America is due to stringent safety regulations, early adoption of advanced park assist technologies, and high penetration of park assist systems in passenger cars and commercial vehicles.
• The Europe market is expected to be the second-largest market for park assist camera market, accounting for over 25% of the market share in 2023. The growth of the market in is due to large vehicle manufacturing base and government mandates regarding blind spot detection and collision warning systems.
• The Asia Pacific market is expected to be the fastest-growing market for park assist camera market, with a CAGR of over 15% during the forecast period. The growth of the market in Asia Pacific is due to increasing vehicle production, adoption of ADAS technologies by OEMs, and growing demand for premium segment vehicles with surround view systems.

Figure 1. Park Assist Camera Market Share (%), By Region, 2023

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Park Assist Camera Market Analyst Viewpoint:

The park assist camera market is expected to grow steadily over the next five years. North America and Europe dominate the market due to stringent safety regulations and high demand for luxury vehicles with advanced driving assistance features. However, the market is witnessing fastest growth in Asia Pacific due to rising vehicle production and sales in major countries such as China and India. Increasing demand for adding advanced safety and convenience features in vehicles acts as a key driver for the park assist camera market. As advanced driver-assistance systems (ADAS) features like blind spot monitoring and surround view cameras become mainstream, the need for park assist cameras is also growing. Higher fuel efficiency and ease of parking are compelling more drivers to opt for vehicles equipped with these cameras. However, availability of alternatives like parking sensors and lower penetration of upper-mid to premium vehicles in developing markets are restraining the market's growth to some extent. High procurement and installation costs of these cameras are also hindering their mass adoption. To tap the growth opportunities, camera, and sensor manufacturers are focusing on reducing prices through technology advancements and economies of scale. They are also working with automakers to introduce affordable packages which bundle features like park assist cameras along with other ADAS solutions.

Park Assist Camera Market Drivers:

• Stringent vehicle safety regulations: Stringent vehicle safety regulations and mandates are majorly driving the growth of the park assist camera market. Governments across major automotive markets have implemented strict regulations and rating systems to improve vehicle safety. For instance, the European new car assessment program mandates all new commercial and passenger vehicles to be equipped with advanced driver assistance systems including park assist systems. Similarly, the U.S. NHTSA has proposed to make rearview cameras mandatory in all new vehicles from May 2018 under federal motor vehicle safety standard 111. Such regulations are compelling automakers to adopt park assist cameras in their new vehicle models, thereby driving market growth.
• Growing adoption of advanced driver assistance systems: Growing adoption of advanced driver assistance systems (ADAS) such as blind spot detection, collision warning, and others is boosting the uptake of park assist cameras. ADAS adoption is increasing rapidly in premium as well as mid-priced vehicles. As park assist technologies complement these ADAS capabilities, their adoption is consequently rising. Automakers are offering park assist cameras along with other ADAS technologies in bundled packages, especially in high-end SUVs and sedans. This growing integration of park assist into ADAS suites is fueling the market growth. For instance, in February 2020, Continental specialize in producing tires, brake systems, powertrains, chassis components, automotive safety systems, and various electronic components for vehicles establishes a new facility in the U.S. dedicated in producing advanced driver assistance systems.
• Increasing sales of premium and luxury vehicles: Increasing sales of premium and luxury vehicles globally is contributing to the market growth as these vehicles are equipped with more sophisticated park assist systems such as surround view and 360-degree cameras. Premium segment models from Audi, BMW, Mercedes-Benz, and others offer multi-camera park assist along with features such as self-parking. Growing disposable incomes in emerging markets combined with innovations in premium vehicle technologies are increasing the sales of high-end cars. This, in turn, is propelling the adoption of modern park assist systems.
• Developments in camera, display and sensor technologies: Advancements in core technologies including high-resolution cameras, displays, radar, ultrasonic sensors and advanced image processing are supporting the development of next-generation park assist systems. Emerging camera technologies such as monocular, infrared, and night vision provide detailed imagery and work efficiently in low light conditions. Increasing capabilities of ECUs and progress in sensor fusion and deep learning algorithms are enabling more accurate and reliable park assists. Such technological developments are driving meaningful innovations in the market.

Park Assist Camera Market Opportunities:

• Integration with vehicle connectivity and communication systems: There are significant growth opportunities for integrating park assist cameras with vehicle connectivity and communication systems. Park assist cameras combined with V2X connectivity can enable autonomous parking aided by inputs from connected infrastructure. For instance, navigation systems can identify and reserve parking spots, with park assist cameras and sensors facilitating automated parking. This can significantly enhance driver convenience and safety. Several automakers and semiconductor firms are working on infrastructure-assisted parking technologies.
• Increasing adoption in mass market and mid-priced vehicles: While currently limited mainly to premium segment vehicles, park assist cameras will witness increasing adoption across mid and economy vehicle categories. Expanding capabilities of cameras and electronic components combined with scale benefits will drive down costs. As costs lower, more automakers would incorporate basic park assists into mid-priced vehicles. With the large volume share of economy vehicles, increasing penetration in this price-sensitive segment can highly benefit market growth.
• Future applications for semi-autonomous driving and parking: Parking assist technologies are paving the way for completely automated parking in the future. Surround view systems can enable vehicles to autonomously drive and park within parking facilities and confined areas. Multiple OEMs (Original Equipment Manufacturer) and technology companies are developing and testing advanced autonomous parking assist systems combined with connectivity and communication capabilities. Such systems are a precursor for future level 3 and above semi-autonomous vehicles.
• Growth prospects in emerging markets: Emerging automotive markets such as China, India, Brazil and others present strong growth avenues for park assist cameras. Vehicle production has been growing rapidly in these regions over the last decade. Further, increasing disposable incomes are resulting in higher adoption of premium cars equipped with ADAS and park assists. Local automakers are also forging partnerships with international OEMs and suppliers to develop low-cost ADAS and park assist technologies tailored for their markets. The improving adoption of safety technologies in these regions will drive the park assist camera demand.

Park Assist Camera Market Trends:

• Integration of park assist cameras with 360-degree surround view systems: A major technology trend is the integration of park assist cameras with 360-degree surround view systems that provide an immersive live view of the vehicle’s surroundings. Surround view systems stitch image feeds from multiple cameras to give drivers a virtual bird’s eye view of the vehicle, thus enabling easier and safer parking. Automakers such as Nissan, Hyundai, and Toyota already offer surround view technologies and their adoption is rising rapidly. More OEMs are expected to incorporate surround systems along with park assists.
• Increasing adoption of user-friendly graphical interfaces: Park assist cameras are incorporating new user-friendly graphical interfaces and displays to enhance the parking experience. Companies are developing animated representations, customizable overlays, and predictive trajectory displays to provide visual aids to drivers. Interfaces are also integrating parking guidelines, hazards, and instructions. Voice alerts and touchscreen displays further simplify usage. As park assist technologies advance, intuitive, and expressive interfaces will play a key role in their adoption.
• Cloud-based parking space sharing and mapping: Park assist technologies are progressively incorporating cloud connectivity for real-time parking space info. Automakers have demonstrated systems where vehicles share data on empty parking spots which is then available on the cloud for other users in the vicinity. Real-time parking maps reduce search time thereby enabling efficient space utilization. Companies are also exploring dedicating parking zones for vehicles equipped with advanced park/summon features. Seamless connectivity and data sharing will enhance automated parking capabilities.
• Enhanced accuracy through sensor fusion and artificial intelligence (AI): Companies are leveraging sensor fusion and AI to develop smarter, more accurate park assist systems. Sensor fusion combines visual, ultrasonic, and radar data to achieve enhanced environmental perception and hazard detection. AI algorithms help process and make sense of this data deluge in real-time. Deep learning applied to fused sensor data can enable park assists to understand complex environments and self-improve over time through experience. Such advancements will lead to next-gen intelligent systems.

Park Assist Camera Market Restraints:

• High initial costs and complex integration: The high costs and complex integration requirements of surround view and multi-camera park assist systems is limiting adoption in lower vehicle segments. Significant computing power and multiple cameras/displays are required for 360-degree systems, thus resulting in high costs. Complex synchronization, stitching, and interfacing of feeds from multiple cameras is also a technical challenge. This makes integration difficult in small, affordable car models targeted at price-sensitive markets. Cost reduction remains a key priority. One significant focus is on cost reduction strategies. Innovations in camera technology, advancements in processing capabilities, and streamlining manufacturing processes are aimed at lowering the production costs of these systems. Simplification of the synchronization and integration processes is another focal point. To counterbalance this restraint, development of more user-friendly software and hardware interfaces that require less computing power and fewer components could mitigate complexity and subsequently reduce costs.
• Cyber security and data privacy concerns: With increasing connectivity and data sharing capabilities, park assist systems face greater cyber security and privacy risks. Connected cameras may be vulnerable to hackers, posing threats to vehicle safety and user privacy. Automakers and technology firms are prioritizing cyber security to protect in-vehicle networks from malicious hacking. However, more efforts are needed to establish end-to-end data encryption and authenticity verification between vehicles, infrastructure, and the cloud. However, despite these efforts, challenges persist. Establishing comprehensive end-to-end data encryption and authentication across the complex network of connected vehicles, infrastructure, and cloud platforms remains a significant hurdle. As technologies evolve and cyber threats become more sophisticated, maintaining cybersecurity standards requires continuous updates and enhancements.
• Insufficient infrastructure for V2X assisted parking: While vehicle-to-everything (V2X) communications have enormous potential for automated parking, compatible infrastructure remains inadequate globally. Widespread V2X connectivity including interfaces, sensors, and coordination between vehicles and urban infrastructure is pivotal for seamless communication-assisted autonomous parking. Large-scale development of smart parking infrastructure entails significant long-term investments. This infrastructure gap poses a key challenge for realizing automated parking potential. The above potential lies in the gradual progression and adoption of smart city initiatives. While the current infrastructure may lack universal compatibility, ongoing smart city projects and investments in urban development can gradually pave the way for enhanced V2X connectivity. These initiatives include the installation of sensors, the introduction of dedicated communication networks, and the integration of smart infrastructure elements tailored for V2X applications.

Recent Developments

New product launches

• On December 15, 2023, Stellantis N.V. is a multinational automotive corporation formed from the merger of Fiat Chrysler Automobiles (FCA) and the French PSA Group and Valeo is a global automotive supplier known for its innovative technologies and solutions across various automotive systems mark their collaboration and dedication to the circular economy approach by introducing the inaugural remanufactured windshield-mounted automotive video camera, produced at Valeo's circular electronics lab in Nevers.
• In November 2022, Continental focuses on innovations in mobility, including advancements in autonomous driving, electrification, connectivity, and intelligent transportation systems Unveils cutting-edge campus for its Bengaluru technical center, India.

• In April 2021, DENSO Corporation revealed the development of components tailored for 'Advanced Drive,' a sophisticated driver assistance system showcased in the latest Lexus LS model.

Acquisition and partnerships

• In January 2023, Continental is a multinational automotive supplier known for its expertise in manufacturing automotive components, systems, and technologies and Ambarella is a semiconductor and software design company specializing in high-definition video compression, image processing, and computer vision technologies dollaborate to develop assisted and automated driving solutions featuring a comprehensive software suite.
• In February 2023, BMW is a renowned German multinational corporation primarily known for its luxury vehicles, motorcycles, and engines partners with Valeo is a global automotive supplier and technology company that specializes in the design and production of automotive components and systems to create a cutting-edge parking solution for future vehicles.
• In May 2021, Magna is a leading global automotive supplier that designs, develops, and manufactures automotive systems, modules, and components acquired Veoneer's is an automotive technology company specializing in developing advanced driver assistance systems (ADAS), automated driving technologies, and safety solutions for vehicles active safety business for US$31 million to strengthen ADAS capabilities including next-gen park assist technologies.
• In May 2023, Gentex Corporation, a top provider of technologies for digital vision, connected vehicles, dimmable glass, and fire protection, reported the completion of a series B funding agreement as the main investor in ADASKY, alongside a deal to collaborate on commercial, engineering, and production efforts that is aimed at market deployment of ADASKY's exclusive technology.

Figure 2. Park Assist Camera Market Share (%), By Component

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Top Companies in Park Assist Camera Market

• Continental AG
• Valeo
• Robert Bosch
• Denso Corporation
• Magna International
• Ficosa
• ZF Friedrichshafen
• Gentex
• Aptiv
• Renesas Electronics

Definition:  The park assist camera market refers to the industry and technologies that are related to camera-based systems, assisting drivers while parking and reversing vehicles. These systems use rear view, surround view, and 360-degree cameras along with sensors and algorithms to provide visual aid, alerts, and autonomous steering control during parking maneuvers.