PAINT PACKAGING MARKET Challenges and Opportunities

One of the major challenges faced by this market is the stringent environmental regulations regarding the usage of packaging materials. Various countries and regions, such as the U.S., Canada, and Europe, across the world are imposing stricter norms to curb the usage of plastics and other non-biodegradable packaging solutions in order to reduce carbon footprint. For example, the European Union has introduced directives, such as the EU Packaging and Packaging Waste Directive (PPWD), to make all packaging reusable or recyclable by 2030. This poses a design and material selection challenge for paint manufacturers and packagers. They need to either develop innovative alternatives to plastics or invest heavily in upgrading recycling infrastructure.