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Growth of convenience stores and on-the-go eating
Consumers today lead increasingly busy lifestyles with less time to devote to meal preparation at home. As a result, there has been explosive growth in convenience stores, gas stations, drug stores, and other small format retail channels catering to on-the-go shoppers looking for a quick snack. Packaged foods that can be easily purchased and consumed in a matter of minutes have seen tremendous success within these environments. Pretzels are an ideal solution as they require no preparation, are portable, allow for one-handed eating, and have a shelf life measured in weeks when properly stored. Many people now view pretzels as a go-to snacking option whether running errands between activities or taking a brief break at work. Manufacturers have embraced these changing consumption patterns through product designs optimized for portability along with partnerships that focus on stocking pretzels at an expanding network of convenience locations. The fast-growing convenience channel bodes very well for ongoing pretzels market performance.
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