Online Sports Betting Market Size and Trends

Global Online Sports Betting Market is estimated to be valued at USD 50.13 Bn in 2024 and is expected to reach USD 89.28 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.6% from 2024 to 2031.

Key Takeaways from Online Sports Betting Market Report:

Football is a popular game and is expected to witness 61.2% in 2024.
Mobile betting is expected to account for 56.8% market share in 2024.
North America is a dominant market with an anticipated share of 38.1% in 2024.

Market Overview:

Increased digitization and rising internet penetration along with growing popularity of various sports leagues across the world have been the major factors driving the market. Factors such as legalization of sports betting in various regions, post-pandemic gaming trends indicating more people exploring online options for sports entertainment will continue to support positive market growth in the forthcoming years. Further, emerging technologies like virtual and augmented reality is opening new avenues for industry participants to capture greater market share in the online sports betting space.

Online Sports Betting Market Concentration By Players

To learn more about this report, Request sample copy

Key Developments:

In November 2024, New Jersey's internet gambling market reached a new high, generating over USD 214 million in November. This marginally surpassed the previous record of USD 213 million, highlighting the sustained growth and significance of online gambling, including sports betting, in the state's gaming revenue.
In September 2024, Betsson secured a license to offer online sports betting in France. Operations commenced in collaboration with a local partner, with the launch under the Betsson brand occurring in the fourth quarter of 2024. This expansion reflects Betsson's strategy to penetrate new European markets.
In January 2024, Flutter Entertainment, originally known as Paddy Power, marked a significant milestone by listing on the New York Stock Exchange. This move underscores Flutter's strategic focus on the expanding U.S. online gambling market, particularly through its subsidiary FanDuel, which holds a substantial share of U.S. sports betting revenue.

Top Strategies Followed by Online Sports Betting Market Players

Established Players: Established players focus extensively on research and development to introduce innovative products. Industry leaders like DraftKings and FanDuel invest heavily in R&D to enhance their betting platforms through features like predictive analytics, live streaming of matches, and cash-out options. They also form strategic alliances to broaden their global reach and penetration. For example, DraftKings partners with major sports leagues and organizations to expand into international territories.
Mid-Level Players: Mid-level players look at providing cost-effective solutions. Companies such as Bet365 target price-sensitive customers with affordable yet high-quality offerings. They optimize internal efficiencies to minimize operating costs. Such players may also collaborate with niche startups to co-develop specialized products catering to undiscovered segments.
Small Players: Small businesses focus on niche specialization and technology adoption. New entrants concentrate on specific sports, leagues, or audiences underserved by larger competitors. They make use of technologies like blockchain, AI, and augmented reality to deliver customized experiences and stay competitive. Local alliances with vendors and regional sports teams help gain initial traction in target markets.

Emerging Startups- Online Sports Betting Industry Ecosystem

Innovative Technologies: Innovative startups are developing advanced technologies to disrupt the industry. Companies like Sportradar and Synergy Sports use AI and big data to modernize betting operations through statistical modeling and real-time risk assessment. Their solutions could enable more accurate odds calculation, personalized betting recommendations, and faster cashouts.
Sustainable Solutions: Sustainable startups address growing environmental concerns. Some focus on recycled materials and eco-friendly packaging for merchandise. Platforms like FANabet offer carbon-neutral betting while encouraging tree plantation campaigns. They help lower the industry's carbon footprint and appeal to socially conscious consumers.
Niche Specialization: Startups also fill various market niches. Newer platforms specialize in niche sports, women audiences, or fantasy sports leagues for unique fan bases. Collaborations with sports teams and tech providers support co-creation of specialized fan engagement products and services. This drives innovation and competence.