ONLINE SPORTS BETTING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Online Sports Betting Market, By Sports Type (Football, Basketball, Horse Racing, Others), By End-user (Desktop, Mobile), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
The online sports betting market is experiencing significant growth across various regions worldwide. one of the key drivers of this growth is the increasing adoption of mobile and online platforms for sports-related entertainment. More people, especially younger demographics, are preferring to place bets online rather than visiting physical betting shops. The easy accessibility and convenience of online sports betting are appealing to many new customers.
While growth is expected to continue, tighter regulations could pose a challenge in some markets. With concerns around gambling addiction, especially among youth, some jurisdictions may impose stricter age verification or limiting online promotions. However, legalizing sports betting in new markets also opens up new opportunities. The fast-growing popularity of esports and growth in mobile betting apps are helping to unlock opportunities.
The North American region has emerged as one of the most exciting opportunities, driven mainly by recent developments in the United States. With individual states beginning to legalize sports betting after a 2018 Supreme Court ruling, the U.S. gaming industry is surging. This is bringing huge growth potential as more traditional sports leagues also actively partner with betting companies. The easing of regulations in Latin America and Asia-Pacific also bodes well for further expansion across emerging markets.