NORTH AMERICA CREATOR ECONOMY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

North America Creator Economy Market, By Content Type (Videos, Live Streaming, Music, Podcasts, Blogs, Photography, and Others), By Creator Type (Vloggers, Writers, Musicians, Photographers, Podcasters, and Others), By Revenue Stream (Advertising, Subscriptions, Merchandise, Sponsorships, Tipping/Donations, and Others), By Platform ( Video, Audio, Social Media, Ecommerce, Crowdfunding, Content Platforms, and Others)

Recent Developments

New product launches

In October 2022, TikTok a short-form video hosting service launched TikTok Pulse, a new contextual advertising solution for brand campaigns aimed to connect advertisers with creators.
In February 2022, Meta a multinational technology conglomerate, launched Reels on Facebook, allowing creators to cross-post short videos between Instagram and Facebook. This expanded the reach for creators' content.
In May 2021, YouTube an online video sharing and social media platform, launched YouTube Shorts Fund, a US$100 million fund to reward popular short-form video creators over 2023. This helped attract more creators to the platform.

Key Strategic Initiative

Acquisition and partnerships

On December 21, 2023, a leading North American law firm successfully steered Muse Group, a digital music content company, through its business undertaking with Hal Leonard, a prominent U.S.-based music distribution and publishing firm. The financial backing for this deal was secured by Mintz through the international investment organization Francisco Partners.
On August 11, 2023, FC Barcelona, a globally renowned and prestigious professional soccer club, declared a finalized deal with Mountain & Co. I Acquisition Corp., a special purpose acquisition company listed on the public market, to introduce its content creation division, Barça Media, to the U.S. and various international financial markets.
On April 13, 2023, DNEG a visual effects, computer animation and stereo conversion studio signed a memorandum of understanding that sets the stage for the acquisition of Prime Focus Technologies (PFT), an innovative frontrunner in the application of cloud software and artificial intelligence (AI) solutions in the media and entertainment (M&E) sector.