NORTH AMERICA CAR AIR FRESHENERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

North America Car Air Fresheners Market Size and Trends

The North America car air fresheners market is estimated to be valued at US$ 1.53 Billion in 2024 and is expected to reach US$ 2.05 Billion by 2031, exhibiting a compound annual growth rate (CAGR) of 4.3% from 2024 to 2031.

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Consumers preference for fragrant experience while traveling and rise in sales of new vehicles is expected to augment the market growth during the forecast period. Key factors such as rising pollution levels and concerns regarding in-vehicle air quality are expected to drive the market growth. Additionally, the introduction of innovative fragrances and convenient product formats by manufacturers will also support the market expansion.

Market Driver - Increasing consumer preference for ambient fragrances

The scent appealing trends have majorly changed over the years with rising health and wellness consciousness. Consumers are now more inclined towards naturally derived and ambient scents that are mild yet refreshing. This changing preference has majorly benefitted the car air fresheners industry. Earlier, people used to prefer strong floral or fruity scents but now want something light and all natural inside their vehicles.

Manufacturers have recognized this evolving pattern and have launched various new lines of car air fresheners made with natural essential oils. Lavender, eucalyptus and lemon aromas have become quite popular choices as people find them soothing and stress relieving. Such subtle scents also enhance overall well-being while driving instead of causing fragrance overdose. Moreover, many parents also buy kids car fresheners infused with calming scents like vanilla to create a pleasant environment during long trips. Growing health awareness about effects of strong synthetic fragrances has driven this major shift.

Similarly, an increasing number of people now own high-end vehicles where they want ambiance to match quality. Luxury car brands even provide in-built fragrance systems allowing drivers to choose from various refined aromas. This has trickled down demand for premium car air fresheners range in regular vehicles segment too. People want their cars to smell as good as other aspects. Hence, manufacturers are offering value-added options like infusers, gels and vent stick solutions made from premium essential oils.

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Growing Automotive Industry and Vehicle Ownership

One of the biggest factors propelling the car air fresheners market is surging vehicles numbers worldwide. Developed nations already have cars as common assets whereas developing economies are witnessing massive motorization too. Countries like India, China, and Brazil have seen unprecedented growth in automotive sectors in last decade alone. Rising incomes, increasing road infrastructure, and easy financing options have made personal mobility solutions accessible to wider population segments.

Further, longer waiting periods for newer vehicle models have pushed up the average age of cars globally. Older vehicles require more frequent air freshener replacements and treatments to hide accumulated odors. Also, growing road congestion and time spent in cars have made fresh fragrances crucial for reducing stress and keeping interiors smelling pleasant. Rising automotive repair and maintenance industry is another enabler promoting air fresheners demand.

For instance, In April 2023, SC Johnson, a renowned manufacturer of household cleaning and air care products, partnered with a leading automotive company to launch co-branded air fresheners. This collaboration aims to enhance the in-car experience by providing consumers with high-quality, scented solutions tailored for automotive use, reflecting the growing demand for innovative air care products in the automotive sector.