NORTH AMERICA CAR AIR FRESHENERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In September 2023, Chemical Guys, a leading brand in automotive care products, merged with a local air freshener manufacturer to enhance its market presence. This strategic partnership aims to leverage both companies' strengths to offer innovative air freshening solutions tailored for car enthusiasts, reflecting the growing demand for high-quality automotive air care products.
• In August 2023, Yankee Candle, a leading manufacturer of premium scented candles and home fragrance products, launched a new line of car air fresheners inspired by seasonal scents. This innovative collection aims to capture the essence of changing seasons and provide drivers with a refreshing in-car experience throughout the year. The launch coincides with the growing demand for personalized and long-lasting car air fresheners that can enhance the overall driving experience.
• In June 2023, Air Spencer, a well-known manufacturer of car air fresheners, expanded its distribution network across North America. This strategic move aims to increase the availability of its popular fragrance products, catering to the growing demand for innovative air care solutions in the automotive market.
• In March 2023, Reckitt Benckiser, a leading consumer goods company known for its Air Wick air freshener brand, acquired a niche air freshener brand to expand its product portfolio and cater to evolving consumer preferences. This strategic move aims to strengthen Reckitt's position in the North America air freshener market, which is expected to grow steadily in the coming years due to increasing regulatory oversight and a focus on natural and sustainable products.