North America Car Air Fresheners Market, By Product Type (Spray, Gel, Vent Clips, Paper Fresheners, and Others), By Distribution Channel (Offline and Online), By End User (Personal Vehicles and Commercial Vehicles)

Published In : Sep 2024

Code : CMI7432

Pages :140

Formats :

Excel and PDF

Industry : Consumer Goods

Market Concentration and Competitive Landscape

North America Car Air Fresheners Market Concentration By Players

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Growing Automotive Industry and Vehicle Ownership

One of the biggest factors propelling the car air fresheners market is surging vehicles numbers worldwide. Developed nations already have cars as common assets whereas developing economies are witnessing massive motorization too. Countries like India, China, and Brazil have seen unprecedented growth in automotive sectors in last decade alone. Rising incomes, increasing road infrastructure, and easy financing options have made personal mobility solutions accessible to wider population segments.

Further, longer waiting periods for newer vehicle models have pushed up the average age of cars globally. Older vehicles require more frequent air freshener replacements and treatments to hide accumulated odors. Also, growing road congestion and time spent in cars have made fresh fragrances crucial for reducing stress and keeping interiors smelling pleasant. Rising automotive repair and maintenance industry is another enabler promoting air fresheners demand.

For instance, In April 2023, SC Johnson, a renowned manufacturer of household cleaning and air care products, partnered with a leading automotive company to launch co-branded air fresheners. This collaboration aims to enhance the in-car experience by providing consumers with high-quality, scented solutions tailored for automotive use, reflecting the growing demand for innovative air care products in the automotive sector.

Key Players Insights