Nootropics Market Size and Trends

The Global Nootropics Market is estimated to be valued at USD 4.17 Bn in 2025. The market is expected to reach USD 10.37 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 13.9% from 2025 to 2032.

Key Takeaways of the Nootropics Market:

The capsules/tablets segment is projected to account for 40.8% of the market share in 2025
The offline segment of the distribution channel is expected to hold a 65.9% market share in 2025
North America is projected to lead the global market with a 42.8% share in 2025, followed by the Asia Pacific region, which is expected to hold a 26.1% share

Market Overview:

Growing awareness regarding cognitive health and focus on improvement of memory, motivation, and mood has been driving the market growth. The market is witnessing high growth on account of increasing the adoption of nootropics supplements by students and professionals to enhance memory, focus, motivation, and mood. Wide acceptance and availability of various nootropic supplements online is also contributing to the market expansion. Rising millennial population and growing health concern regarding cognitive functions are expected to propel the demand during the forecast period.