Nitric Oxide Supplements Market Size and Trends

The Nitric Oxide Supplements Market size was valued at US$ 810 Mn in 2023 and is expected to reach US$ 1,600 Mn by 2030, growing at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030. Nitric oxide supplements are formulations containing amino acids like arginine and citrulline that help boost nitric oxide levels in the body. Nitric oxide is a molecule produced by the body that helps expand blood vessels to improve blood flow and circulation. These supplements provide various benefits like improved exercise performance, heart health, and muscle growth.

Nitric Oxide Supplements Market - Drivers

Increasing health consciousness and adoption of active lifestyles: The growing health consciousness among consumers is a key factor driving the demand for nitric oxide supplements. Consumers are increasingly focused on preventive healthcare and managing diseases through nutrition and supplements. With rising awareness of the various health benefits offered by nitric oxide, such as improved blood circulation, better heart health, and muscle growth, its supplements are witnessing high demand. For instance, as per data of Centers for Disease Control and Prevention, the number of American adults who engage in aerobic and muscle-strengthening activities that meet guidelines increased from 50.8% in 2018 to 53.3% in 2020.
Rising acceptance of dietary supplements: The market for dietary and nutritional supplements has expanded remarkably over the past decade driven by rising health consciousness. Consumer confidence in dietary supplements is improving with greater research on their potential health benefits. For instance, as per data of a 2021 study published by the Food and Agricultural Organization, pomegranate peel extract was as effective as beetroot in increasing nitric oxide production after consumption. This discovery has led some supplement brands to incorporate pomegranate peel into their nitric oxide formulas.
Increase in lifestyle diseases: Lifestyle diseases like obesity, diabetes, high blood pressure, high cholesterol, etc. are rising rapidly worldwide. Consumers are increasingly relying on products like nitric oxide supplements to manage these chronic conditions and reduce disease progression through improved circulation and vascular function. For instance, the International Diabetes Federation estimates that approximately 537 million adults were living with diabetes in 2021 worldwide, and the numbers are predicted to rise to 643 million by 2030 and 783 million by 2045.
Favorable demographic shifts: The growing geriatric population which is more susceptible to nitric oxide deficiency and vascular problems is creating opportunities for nitric oxide supplement manufacturers. Urbanization leading to sedentary occupations and lifestyle changes have also contributed to an increase in lifestyle diseases. For instance, as per data from the United Nations, the number of people aged 65 years and over is projected to double from 727 million in 2020 to over 1.5 Mn by 2050. As people get older, they become more prone to cardiovascular issues like high blood pressure and heart disease. Nitric oxide is known to help relax and dilate blood vessels which can assist in lowering blood pressure and reducing risks associated with poor cardiovascular health.

Nitric Oxide Supplements Market - Opportunities

Product innovations and new product launches: Major nitric oxide supplement manufacturers are investing significantly in research and product innovations to develop novel formulations, unique ingredient combinations and better delivery formats. Sustained R&D in this field is leading to the introduction of supplements with improved absorption, bioavailability, and effectiveness. For instance, studies published in the European Journal of Sport Science in 2022 found nitric oxide assisted muscle recovery after high-intensity exercise by improving blood flow.
Growing popularity of e-commerce: The emerging e-commerce and m-commerce channels present immense opportunities for nitric oxide supplement brands to improve their distribution reach and strengthen customer engagement. Internet proliferation coupled with rising smartphone penetration has led to booming online sales of supplements. For instance, according to data from the United Nations Conference on Trade and Development (UNCTAD), the global e-commerce sales saw steady annual increases during the COVID-19 pandemic, growing from US$ 26.7 trillion in 2019 to US$ 27.7 trillion in 2020 and further projected to reach US$ 29 trillion in 2021.
Surging demand in developing nations: Developing economies like China, India, and Brazil etc. represent high-growth markets for nutritional supplements including nitric oxide boosters due to expanding middle-class and health-conscious population. For instance: According to the World Health Organization report published in 2022, non-communicable diseases caused approximately 74% of deaths in India in 2019. This growing disease burden along with increasing health expenses is reinforcing the need for cost-effective wellness products like nitric oxide supplements.
Increasing use in functional foods/beverages: The rising clean-label trend and demand for fortified F&B products is leading to growing usage of nitric oxide boosting ingredients like beetroot and L-arginine in foods and drinks. Expanding application in energy drinks, bars, smoothies, and athletic foods provides huge scope for market growth.
For instance, as per the 2021 report by the World Health Organization, cardiovascular diseases are the leading cause of death globally, taking over 18 million lives each year. Innovation and availability of cardiovascular-supporting foods and drinks in the market could hugely benefit public health outcomes.

Nitric Oxide Supplements Market - Trends

Increasing focus on organic and plant-based ingredients: Consumers today are increasingly looking for clean-label and plant-based supplements made using natural, organic ingredients. Organic and vegan nitric oxide supplements are gaining significant popularity among health-conscious buyers wary of synthetic additives and harsh chemicals. For instance, government data from the USDA Economic Research Service shows organic food 2021 sales reached a new high of US$ 62.8 Bn in 2022, up by 5.9% from 2021. The demand is driven by health, environmental, and animal welfare preferences of consumers. Sales of herbal supplements also grew 8.8% from 2020 to 2022 according to the data from Natural Products Association.
Growing adoption among older demographics: The expansion of the target demographic for nitric oxide supplements beyond just gym-goers and athletes to the aging population is a rising trend. Geriatric consumers are showing substantial interest in nitric oxide supplements to mitigate age-related vascular dysfunction, low energy, muscle loss etc. For instance, an analysis of sales data from iHerb, an online vitamin and supplement seller, found a 27% increase in nitric oxide product sales to customers aged 65-80 between 2020 and 2022.
Increasing use by females: Traditionally males including athletes, gym enthusiasts, and bodybuilders were the primary consumers for nitric oxide boosting supplements. However, adoption among female users has risen substantially in recent years driven by growing health consciousness and participation in fitness activities. For instance, Health Canada statistics 2023 show a 23% rise in the number of women purchasing supplements containing nitric oxide compounds like citrulline and beet root extract between 2020 and 2022. This trend reflects women taking a more proactive role in overall wellness and recognizing nitric oxide's diverse benefits.
Surging demand for convenience formats: Manufacturer are expanding their nitric oxide supplements range by launching on-the-go powder sachets, easy-to-consume gummies, quick dissolving tablets etc. to meet the rising consumer demand for portable and convenient formats. For instance, data from iHerb, one of the largest global suppliers of supplements, shows that their sales of chewable and gummy nitric oxide supplements grew by 38% from 2020 to 2021, now representing over 15% of total nitric oxide product revenue. Similarly, Amazon reported a 44% increase in sales of ready-to-drink nitric oxide supplements between 2021 and 2022 according to their earnings statement.