Market News
Recent Developments
New product launches
- In January 2022, Nutrabolt launched C4 Ultimate nitric oxide booster powder. It contains vitamins, amino acids, and other ingredients to boost nitric oxide levels. Nutrabolt is a global active health and wellness company, and the company's portfolio includes performance-oriented products under three consumer-loved brands: C4, XTEND, and CELLUCOR. Nutrabolt's products are distributed in over 125 countries and are sold through company-owned DTC platforms like Amazon, and other third-party e-commerce marketplaces, and are available at leading retailers across the U.S. The company's new headquarters is designed to be a LEED-certified facility with a focus on healthy living and sustainable features. The company's mission is to innovate, inspire, and make products that maximize human potential accessible to all.
- In September 2021, HUM Nutrition introduced a vegan-friendly nitric oxide support supplement called Here Comes The Sun. It contains vitamin C, beetroot extract, and selenium. HUM Nutrition is a company that offers a range of vitamins and supplements for skin, hair, body, and mood. Their products are formulated by a team of Registered Dietitian Nutritionists (RDNs) and contain clinically tested actives, verified clean ingredients, and are free of artificial colors, sweeteners, flavors, and preservatives. HUM Nutrition products are available at Target and on their website, where customers can take a 3-minute quiz to get personalized product recommendations and access to an RD Nutritionist for free expert advice. Nutrabolt, on the other hand, is a fast-growing company in the nutritional supplement market that recently celebrated its 20th anniversary and made a significant investment in the future with the groundbreaking of a new headquarters in Austin, Texas, which is slated to open in 2024. Nutrabolt's portfolio is distributed in over 125 countries and is available at leading retailers across the U.S.
- In June 2020, Evogen Nutrition launched GlycerSize, a stimulant-free nitric oxide amplifier containing glycerol monostearate. It helps with muscle hydration and endurance. Evogen Nutrition offers a range of products designed to support the needs of athletes and fitness enthusiasts. The company's commitment to excellence and its association with top athletes and coaches have contributed to its strong presence in the market.
- The differences between Evogen Nutrition products and other supplement brands lie in Evogen's specific product offerings, formulation, and the unique benefits they provide to fitness enthusiasts and athletes. Evogen's products are designed and formulated by CEO Hany "the Pro Creator" Rambod, a 24-time Olympia winning coach, and are known for their innovation and focus on the fitness community
Acquisition and partnerships
- In October 2021, iSatori Inc was acquired by Glanbia Performance Nutrition. This allowed Glanbia Performance Nutrition to expand its nitric oxide supplements portfolio.
- In January 2020, Nutrition 21 partnered with Arizon Nutritional Supplements to distribute its nitric oxide boosting supplement NOX Edge to various retailers
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