NICOTINE GUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024 - 2031)
Nicotine Gum Market, By Type (2 mg, 4 mg, 6 mg), By Distribution Channel (Supermarkets, Hypermarkets, Pharmacies, Online Stores), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
The nicotine gum market has strong growth opportunities over the next five years. The key driver for growth is the rising number of people trying to quit smoking worldwide due to health concerns. Further, stringent regulations and rising taxes on cigarettes will encourage smokers to switch to alternatives like nicotine gum. However, low success rates of quitting smoking with nicotine gum and availability of other substitutes like e-cigarettes can restrain the market growth.
The North American region currently dominates the nicotine gum market owing to growing health awareness and aggressive anti-tobacco campaigns. Europe is expected to experience significant growth and emerge as the second largest market. However, the Asia Pacific region excluding Japan has the highest growth potential for nicotine gum due to a large consumer base and rising disposable incomes in countries like China and India.
Within the nicotine gum landscape, 2mg gums are projected to remain the highest revenue generating segment. Nevertheless, 1 and 4mg variants are gaining increasing popularity specific to respective consumer needs. In terms of distribution channels, store-based retailing such as pharmacies and health and wellness stores account for the majority share currently. Although the online channel is witnessing double-digit growth and emerging as an important means for product purchases.