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Key Developments:
Top Strategies Followed by Nicotine Gum Market Players
Established Players: Established Players focus heavily on research and development to create innovative new products. Companies invest in research and development to create new and improved nicotine gum products. This includes developing gums with various nicotine strengths (e.g., 2mg, 4mg, 6mg) and introducing new flavors to cater to diverse consumer preferences.
For instance, Nicorette introduced a nicotine gum product coated with ice mint lozenge for a smoother mouthfeel.
For instance, Haleon sold its nicotine replacement therapy business outside the U.S. to Dr. Reddy's Laboratories, allowing Dr. Reddy's to expand its consumer health portfolio.
Emerging Startups- Nicotine Gum Industry Ecosystem
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