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North America has established itself as the dominant region in the global next generation computing market. The region is expected to hold 37.9% of the market share in 2024. The presence of major industry players from the U.S. such as Intel, Microsoft, IBM, NVIDIA, and AMD has given the region an edge. These companies control a large share of the processor, server, and networking markets which forms the foundation for next generation technologies such as Cloud computing, Quantum computing, AI, and Blockchain. Moreover, the rising demand from sectors like automotive, manufacturing, healthcare for next generation technologies is fueling the market growth. The large IT spending across enterprises is also benefiting the suppliers of next generation systems in the region. The pricing of these solutions, especially servers and cloud-based platforms, are highly competitive owing to the presence of global brands. This is attracting more clients and expanding usage of next generation computing models.
The Asia Pacific region is poised to be the fastest growing market over the next five years. Countries like China, Japan, India, and South Korea are rapidly adopting next generation technologies. This is due to growing economy, increasing digitization, rising income levels, and urbanization rate that is propelling IT investments. China is emerging as an upcoming leader in this space with the backing of government initiatives for technology innovation and manufacturing facilities of international tech firms. The exports of computer hardware from the Asia Pacific nations to developed markets is witnessing a surge. However, the high import duties on certain components in a few nations is somewhat restricting the pricing of finished goods, thereby slowing the short-term revenue growth prospects of global brands in some APAC countries.
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