The global network analysis module market is estimated to be valued at USD 3.64 Billion in 2024 and is expected to reach USD 15.23 Billion by 2031, exhibiting a compound annual growth rate (CAGR) of 22.7% from 2024 to 2031. This is attributed to factors such as rising demand for network analysis across various industry verticals for applications including network modelling, pattern detection, and security and management.
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Increasing deployment of cloud applications and services is positively impacting the adoption of network analysis modules. Various organizations such as Cisco, Fortinent Fortisiem, IBM Corporation, Juniper Networks, Logicmonitor, Microsoft, etc. are increasingly implementing network analysis solutions to gain insights from the massive volume of network traffic data generated each day. Further technological advancements in network analysis with capabilities such as real-time monitoring and advanced data analytics are expected to drive greater demand. However, issues pertaining to data privacy and security may hamper the market growth to some extent during the forecast period.
Market Driver - Growing demand for real-time data analysis and visualization
With the rapid digitization across all industries, data has become one of the most valuable assets for any organization. However, analyzing large volumes of data in a timely manner continues to pose major challenges. Traditional data analysis tools are unable to process real-time streaming data and provide prompt insights. On the other hand, network analysis has emerged as a powerful approach to map relationships and interactions within large and complex datasets. Businesses are recognizing the potential of network analysis to derive meaningful patterns and structures from real-time data flows. This helps organizations gain a holistic understanding of dynamic systems and make quicker decisions.
For instance, In August 2023, TPG Telecom, a prominent Australian telecommunications company, partnered with Ericsson, a global leader in communications technology, to launch a cloud-native and AI-powered analytics tool aimed at enhancing network performance. This collaboration will enable TPG Telecom to gain valuable insights from its fixed wireless access, 4G, and 5G mobile, as well as Internet of Things (IoT) subscribers, utilizing advanced data collection methods with embedded intelligence to predict, prioritize, and resolve performance issues in real-time.
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Rising Investment in Big Data and Analytics
Business leaders across the globe are increasingly making significant investments in data-driven transformation as a strategic priority. While organizations had been collecting massive volumes of structured and unstructured data over the past decade, insights remained untapped due to the lack of skills and appropriate technologies. However, mature big data and advanced analytics are now empowering companies from diverse industries to gain competitive advantages by leveraging information assets effectively. Continuous technological advancements are also making it possible to store, process, and analyze exabytes of data today.
As big data initiatives take center stage, there is growing focus on network analysis as a specialized technique. Extracting value from unstructured data often involves mapping relationships and interactions which traditional analytics struggles to address. Network modules offer capabilities for automated construction of relationship graphs, detection of patterns over connected entities and visualization of dynamics which are crucial for big data use cases. Several enterprises are implementing such solutions to drive insights from domains like supply chain optimizations, fraud detections, risk management, medical research and more.
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