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North America remains the dominant region in the global nasometry devices market and is anticipated to hold 42.7% of the market share in 2024. North America has traditionally been the dominant region in the nasometry devices market. The large size of the U.S. healthcare industry as well as the presence of many leading medical device manufacturers has cemented North America's position at the top. Devices produced by the U.S. companies such as Acoustic Rhinometry and Innovia Medical made high sales across the U.S. and Canadian markets due to brand awareness and reputation. Further boosting the region's market share is the availability of favorable reimbursement policies for device-based procedures. This makes nasometry tests more affordable for patients, driving higher demand.
Asia Pacific has emerged as the fastest growing regional market over the past five years. Countries like India, China, and Japan are witnessing rapid development of their healthcare infrastructure and rising access to specialized treatments. This has provided the environment for local companies in Aisa Pacific to enter the nasometry devices field and gain ground. For example, Neometrics, an India-based company, achieved success in selling its budget-friendly nasometry kits to clinics and hospitals across South Asia. Import restrictions on certain medical goods have also driven production localization in the region.
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