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Growth of the e-commerce industry
The rapid growth of online shopping worldwide is expected to boost sales of muslin curtains. Increased penetration of internet and proliferation of smart devices have made e-commerce an indispensable part of retail landscape. Customers now have easy access to a wide variety of products sitting in the comfort of their homes through digital marketplaces. This has especially boosted the muslin curtains market as such products that were previously limited to physical stores can now be explored conveniently online. E-retailers provide enhanced filters, realistic preview options and user reviews that help buyers make informed choices. Furthermore, e-retailers offer doorstep delivery, thus, eliminating the need for visiting stores physically. This works well for products like curtains and window treatments. Leading online retailers are capitalizing on the advantages of the digital marketplace by stocking diverse collections of muslin curtains from different brands, weaves, sizes and price-points. Their marketing efforts coupled with lucrative deals and easy return policies have made e-commerce an important sales platform for muslin curtains. The growth momentum of online shopping can offer opportunities for muslin curtains market players in the near future.
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