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Rise of Online Retail and E-commerce Platforms
The proliferation of online shopping platforms has radically transformed the global retail landscape over the past decade. Whereas consumers previously relied primarily on brick-and-mortar stores for purchasing bedding and home textile products, the emergence of robust e-commerce channels has provided them wider alternatives. Online retailers now offer extensive collections of bed linens, pillowcases, and comforters from a variety of materials including muslin. Browsing and selecting from a diverse virtual inventory is more convenient than visiting different physical outlets. Furthermore, e-retailers can pass on substantial savings from lower overhead costs to consumers in the form of competitive pricing. Customers appreciating the simplicity and breathability of muslin bedding were thus able to discover these options while browsing online retail categories. Established muslin brands as well as small producers gained access to a global customer base by listing their products on virtual marketplace platforms.
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