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MUSIC STREAMING MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

  • The music streaming market continues to grow rapidly due to increasing smartphone and internet penetration. Younger generations are displaying less interest in owning music files as they prefer accessing vast libraries through affordable subscription plans. This shift from ownership to access based models will propel the streaming segment. However, piracy remains a major restraint along with limited monetization in developing nations.
  • North America currently dominates streaming revenues owing to early adoption and vast content libraries of players like Spotify and Apple Music catering to localized tastes. However, Asia Pacific is projected to emerge as the fastest growing regional market. Rapid rises in disposable incomes and smartphone users in India and China will boost their streaming user base manifolds in the coming years.
  • Within streaming models, paid subscriptions are gaining higher traction compared to ad-funded variants as consumers recognize the value of on-demand, interruption-free access. Platforms are also diversifying into podcasts, video and live events to bolster subscriber attractions and retention. Nevertheless, monetization of free tiers through targeted ads presents an opportunity if privacy issues are appropriately addressed.
  • Overall, ongoing migration from physical to digital consumption patterns of music, proliferation of mobile internet and increasing affordability of premium plans will fuel music streaming adoption globally over the next decade.

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