MOBILE VIRTUAL NETWORK OPERATORS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Mobile Virtual Network Operators Market Size and Trends

Global mobile virtual network operators’ market is estimated to be valued at US$ 85.14 Bn in 2024 and is expected to reach US$ 146.31 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8% from 2024 to 2031.

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The market growth is driven by increasing need among consumers for comparatively inexpensive cellular plans and more customized offerings. Rising IoT connectivity broadens the subscriber base for MVNOs and allows new business models to emerge. However, cut-throat competition from telecom giants and regulatory challenges can hamper the market growth.

Emergence and spread of internet connectivity

The emergence and spread of internet connectivity has revolutionized how individuals utilize telecommunication services. With greater availability of affordable smartphones and high-speed data plans, people are increasingly using their mobile devices for a myriad daily tasks beyond just phone calls. This changing usage behaviour has encouraged mobile virtual network operators (MVNOs) to offer innovative service packages that cater to different customer based on their connectivity needs. MVNOs serve as an agile alternative for consumers seeking specialized plans tailored to their preferences like opting for unlimited text or data while restricting talk time. By leveraging the infrastructure of traditional mobile network operators, MVNOs have greater flexibility to launch customized plans without bearing heavy network investment costs.

For instance, in June 2022, plan.com, a leading provider of business connectivity solutions in the U.K., expanded its mobile network offerings by launching a second network on its my.plan platform through a mobile virtual network operator (MVNO) agreement with BT Wholesale. This partnership enables plan.com to offer its customers access to EE's 4G and 5G networks, providing them with more choice, flexibility, and superfast connectivity speeds. As an expert in delivering innovative productivity and connectivity solutions to U.K. businesses of all sizes, plan.com continues to enhance its my.plan platform, ensuring its customers can take full advantage of the latest mobile technologies to drive their success.

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Growing demand for converged services from businesses

Growing demand for converged services from businesses can also drive the market growth. As digital transformation of enterprises gathers pace, reliable connectivity forms the backbone for supporting new applications and solutions. MVNOs provide multi-device connectivity solutions for businesses to seamlessly link their office infrastructure, employee mobile devices and Internet of Things solutions. This enables enterprises to simplify management of telecom services across their organisation. MVNOs package dedicated business plans with capabilities like fleet management, enterprise mobility management and virtual private networks. These assist companies of varied sizes to mobilize their workforce, boost productivity and optimize communication costs. Particularly for small and medium enterprises with smaller and geographically dispersed operations, MVNOs emerge as a cost-effective way to meet all telecom requirements through one provider. This trend of enterprises increasingly turning to MVNOs for their connectivity requirement can offer market opportunities.