Microgreens Market Size and Trends

Global microgreens market is estimated to be valued at USD 3.71 Bn in 2024 and is expected to reach USD 7.38 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031. Microgreens are young vegetables and herbs that are harvested when the first set of true leaves develop.

Microgreens Market Key Factors

To learn more about this report, request sample copy

Increasing health consciousness among consumers and rising awareness about the nutritional benefits of microgreens can drive the market growth. These are increasing in popularity due to their nutritional concentration and appeal as a gourmet ingredient. Additionally, growth in commercial greenhouse farming and adoption of vertical farming techniques for microgreens production will continue to support market trends.

Top Strategies Followed by Global Microgreens Market Players

Established Players: Leading companies are investing heavily in research and development to drive product innovation. These are developing new microgreen varieties with enhanced nutrient profiles and flavors. Companies are also focusing on improving cultivation techniques for higher yields and quality.
Mid-Level Players: Medium-sized companies aim to deliver good quality microgreens at competitive prices. These focus on optimizing production processes and reducing overhead costs. This allows them to offer budget-friendly products and appeal to price-conscious consumers.
Small-Scale Players: New entrants focus on niche market segments left untapped by major brands. These introduce unique microgreen varieties tailored to the demands of specialty consumer groups and local cuisine.
Tech Adoption: Small players leverage technologies like vertical farming and hydroponics to grow microgreens indoors with minimal land and water usage. This enables year-round production and competitive advantage.

Emerging Startups in the Global Microgreens Market

Innovative Technologies: Companies are developing smart indoor farming systems using IoT, computer vision, and autonomous robotics. This allows constant monitoring and optimization of growth conditions for high yields. Such technologies could revolutionize the industry. Envirevo Agritech utilizes hydroponic systems and advanced climate control to optimize growing conditions.

Sustainable Solutions: Startups offer biodegradable grow pods and grow bags made from compostable materials. Others focus on urban micro-farming and rooftop gardens in cities utilizing rainfall harvesting. This enhances sustainability and reduces the industry's environmental impact.

Market Contribution: Some startups fill gaps in distribution through online microgreen kits and doorstep delivery services. Others partner with schools and offices for campus farming and educational initiatives.