MICROGREENS MARKET Challenges and Opportunities

One of the key challenges currently being faced by the global microgreens market is limited distribution networks. Microgreens cultivation requires very fresh produce to be delivered in the shortest possible time after harvesting to retain maximum nutritional value and freshness. According to the World Bank in 2021, global trade experienced a historic decline of around 9.6% in 2020 as lockdowns and transport restrictions impacted the movement of goods across borders.

Market Opportunity - Expansion of vertical and hydroponic farming

One of the major opportunities for the global microgreens market lies in the expansion of vertical and hydroponic farming systems. With the available land and resources coming under increasing pressure, vertical and indoor farming offers a viable solution to mass produce microgreens in controlled environments close to major consumption centers. The controlled indoor environment also reduces risks from pests and disease. As per the data from Food & Agriculture Organization FAO, indoor vertical farming increased by 15% globally from 2020 to 2022.